Amazon’s Fire TV Stick 4K models with Game Pass Ultimate support now start down at $30, HD model at $25

40% off/From $25

Amazon has now launched a collection of discounts across its current-generation Fire TV Stick streaming device lineup. While not quite as low as we saw during the Prime Day bonanza last month, these deals are on par with the best we have tracked otherwise, delivering both the latest entry-model at $24.99 with free shipping for Prime members or in orders over $25, and the Game Pass Ultimate-ready 4K models starting from just $29.99. The details await below. 

All three of these models were roughly $5 less for Prime Day at the beginning of July, but if you missed out on those offers there are some notable savings up for grabs right now. All of the deals we have here today are matching the lowest prices we have tracked on Amazon in 2025 otherwise. 

• Amazon Fire TV Stick HD $25 (Reg. $35)
• Amazon Fire TV Stick 4K $30 (Reg. $50)
• Amazon Fire TV Stick 4K Max $40 (Reg. $60)
• Amazon Fire TV Cube $100 (Reg. $140)

As a quick reminder, only the 4K editions listed above are capable of running the Xbox Game Pass Ultimate app for direct access to your on-demand streaming game library with nothing more than a wireless controller, the 4K Stick, and a display to plug it into. 

The next obvious question is, what are the differences are between the 4K and 4K Max? And the answer is not a ton. That said, there is double the storage on the Max at 16GB alongside Wi-Fi 6E support, and included Alexa Voice Remote Enhanced. 

Amazon Fire TV Stick 4K Max features:

• Elevate your entertainment experience with a powerful processor for lightning-fast app starts and fluid navigation.
• Play Xbox games with no console required – Stream Forza Motorsport, Starfield, Palworld, and discover hundreds of other high-quality games directly on your Fire TV Stick 4K Max with Xbox Game Pass Ultimate via cloud gaming.
• Smarter searching starts here – Find movies by actor, plot, and even iconic quotes with AI-powered Fire TV Search. Try saying, “Alexa show me action movies with car chases.”
• Enjoy the show in 4K Ultra HD, with support for Dolby Vision, HDR10+, and immersive Dolby Atmos audio.
• The first-ever streaming stick with Fire TV Ambient Experience lets you display over 2,000 pieces of museum-quality art and photography.