Amazon fall Prime Day sale now officially live! Apple, Google, smart home, kitchen, apparel, more

Now live!

Amazon’s official Prime Big Deal Days sale is now live! While we did see a number of early discounts live over the last week or more, the main event is now here with millions of products marked down for Prime members across a vast collection of product categories. Featuring everything from current-generation Apple releases and the latest Google Pixel devices, right through to PC battlestation gear, EVs, smart TVs, household essentials, handy kitchen appliances, and just about everything in between, the official 2025 fall Prime Big Deal Days sale is now ready and waiting.

Prime Big Deal Days – Amazon fall Prime Day deals now live

The Prime Big Deal Days sale is, for those unfamiliar, just the second Prime Day of the year – Amazon hosts a Prime Day sale event in July every year these days, but also one in early October and it is now alive and well. 

There are, starting right now, thousands upon thousands of discounts up for grabs that will, by and large, remain right through until end of day on October 8 – the fall event is a 48-hour affair as opposed to the 4-day sale we saw live this past July. 

• Fall Prime Day Amazon tech deals up to 50% off
  • Echo speakers, Fire tablets, Kindles, and more
• Fall Prime Day Apple deals up to 40% off
  • iPhone, iPad, MacBook, AirPods, and more
• Fall Prime Day Google Pixel deals up to $250 off
  • Pixel 10/Pro, Pixel Buds, Pixel Tablet, more
• Fall Prime Day Bose deals up to $190 off
  • Headphones, speakers, and more
• Fall Prime Day Anker deals up to 60% off
  • Chargers, MagSafe gear, docks, hubs, more
• Fall Prime Day Gaming deals up to 57% off
• Fall Prime Day Home and Kitchen deals up to 63% off
• Fall Prime Day Electronics deals up to 50% off

We here at 9to5Toys will, of course, be working non-stop with all hands on deck to uncover the most notable deals as they happen across the 48-hour sale event. Amazon has now put much of the big ticket items on sale and will leave the discounted prices as they are right now (or until stock runs out) throughout the event, but some of them will drop even lower with on-page coupons and the like at mostly random times as well – we will be keeping an eye out for the hottest products to make sure you don’t miss out. Other major retailers are also running parallel sale events of their own right now, and these sale events will often times force Amazon to get even more aggressive with sale pricing on select items. 

This year Amazon will indeed be running the “Today’s Big Deals” section on its home page – the very same thing we saw during the July Prime event that will see new deals appearing periodically through the sale at 12 a.m., 8 a.m., and 1 p.m. PT. In other words, there will definitely be new deals popping up throughout the 48-hour event, so be sure to check back and stay locked to our social feeds for up to the minute discounts as they happen. 

Here’s a look at some of the other deals you’ll want on your radar that are now live at Amazon:

Device and tech

• Save up to 65% on select popular electronics from Anker like power banks and portable chargers
• Save up to 50% on select Luna Controller and Fire TV bundles
• Save up to 50% on select Amazon devices including the Amazon Smart Plug and Echo Frames; and up to 45% on Amazon device bundles including the all-new Kindle Colorsoft Kids Essentials and Kindle Colorsoft Essentials bundles, Echo Show 5 Kids with Echo Glow, and the Ring Battery Doorbell Plus bundles
• Save up to 45% on select Bose headphones and speakers
• Save up to 40% on select TVs and monitors from LG and Hisense
• Save more than 40% on the Amazon Luna controller
• Save up to 30% on select electronics from Sony and Samsung

Fashion

• Save up to 50%on select apparel from Levi’s and CIDER
• Save up to 50%on select Zappos styles from brands including Crocs, Gola, and Steve Madden
• Save up to 40% on select apparel, footwear, and fashion from GAP, NAADAM, New Balance, and Swarovski
• Save up to 35%on select denim; and up to 25% off select sweaters and outerwear for the whole family from Amazon Essentials
• Save up to 25% on select styles from Shopbop from brands including LE BOP, Madewell, Veja, and Lioness
• Save up to 20% on pre-loved designer handbags, jewelry, and accessories from What Goes Around Comes Around and Rebag

Beauty and health

• Save up to 40% on select makeup from tarte, Anastasia Beverly Hills, and IT Cosmetics
• Save up to 30% on select premium beauty products from Estée Lauder, Lancôme, Shiseido, LANEIGE, URBAN DECAY, TULA, Dolce & Gabbana, Clinique, bareMinerals, Smashbox, and Too Faced
• Save up to 30% on select skincare from ELEMIS, Kiehl’s, Dr.Jart+, and medicube
• Save up to 30%on select haircare from VEGAMOUR, amika, Living Proof, Color Wow, and Aveda; and up to 25% on Dyson beauty products
• Save up to 25%on select premium skincare from La Roche-Posay, Paula’s Choice, and Youth to the People; and haircare from K18 and Nutrafol
• Save up to 20% on select haircare and makeup from Kitsch and Milk Makeup
• Save up to 20% on select beauty and skincare from Luxury Stores

Home and pet

• Save up to 50%on select floorcare from Shark and eufy
• Save up to 50% on select travel gear from Samsonite
• Save up to 45% on select BISSELL and iRobot vacuums and mops
• Save up to 40%on select kitchen appliances from KitchenAid and Vitamix
• Save up to 30% on select pet products from Blue Buffalo, Pet Honesty, and Zesty Paws
• Save up to 30% on select furniture, home, and décor styles from Ashley Furniture, Yankee Candle, WoodWick, and Eddie Bauer
• Save up to 30% on select grocery essentials from Pepsi, Frito-Lay, and Dixie; and up to 20% on select products from CELSIUS and Liquid Death
• Save up to 30% on select home products from Dyson
• Save up to 25% on select personal care and grooming items from Gillette, Braun, Dove, and Crest and household essentials from Dawn and Lysol
• Save up to 20% on select holiday items from National Tree Company, Fraser Hill Farm, and NEST New York

Toys and sports

• Save up to 40% on select toys from Fisher-Price, Ms. Rachel, Crayola, Play-Doh, NERF, and Tonies
• Save up to 30% on select toys and building sets from LEGO, MAGNA-TILES, and PicassoTiles
• Save up to 40%on select Disney, Star Wars, and Wicked toys, apparel, and home goods

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