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Amazon’s most affordable Kindle Colorsoft just hit the best price ever for fall Prime Day

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As part of its early Prime Big Deal Days, Amazon is now offering the best price yet on the brand-new entry-level Kindle Colorsoft at $199.99 shipped. Regularly $250, this is $50 off the list price and the best we have tracked to date. 

As you’ll know from our launch coverage, Amazon launched a new, more affordable version of its color-display Kindle this year and it has now dropped to its best price today ever at $80 under the list price on the Signature model with 32GB of RAM. 

This deal joins a notable $100+ price drop on the Kindle Colorsoft Signature Edition Clear Case Bundle and a host of early deals that are carrying over into the oficial sale:

Prime Day fall edition has now officially arrived with millions of price drops on everything from big ticket tech to household essentials and everything in between. Amazon’s big October sale will run for 48 hours straight this year and we are working around the clock to uncover the best deals on everything

Kindle Colorsoft features:

  • Read in color – The new 7″ Colorsoft display is high-contrast and easy on the eyes, with paper-like color that brings covers and content to life.
  • A brand-new experience – The Kindle Colorsoft display is optimized for reading in color and is different from the Kindle Paperwhite display, which is optimized for black and white reading.
  • Color your pages – Highlight your favorite scenes in yellow, orange, blue, and pink.
  • Marathon reading – A single charge via USB-C lasts up to 8 weeks.
  • Read in any light – Adjust the display from white to amber to read in bright sunlight or in the dark.
  • Waterproof and worry-free – Take your stories by the pool, in the bath, or anywhere in between.

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices