LG’s 2025 model 77-inch evo C5 OLED Smart TV just hit the Prime Day all-time low at $1,700 under the launch price

$1,700 off/LG C5

As part of the final 24 hours of the fall Prime Day sale, Amazon just dropped the 2025 model LG 77-inch Class OLED evo AI 4K C5 Series Smart TV even lower. It has been offering aggressive pricing across the latest LG C5 lineup for Prime Day this year, and while some models have now gone up a touch, the 77-inch has now gone down – it is now $1,700 off the price it launched at earlier this year. 

Amazon is now offering the LG 77-inch Class OLED evo AI 4K C5 Series Smart TV at $1,999.99 shipped. That’s still a pricey TV, but we are also talking about one of the best OLED display in its class and one that debuted earlier in 2025 at $3,700. This deal is also matched at Walmart as part of its giant fall sale. 

The official LG site happens to also be running a wide-ranging fall sale at the moment as well, but this particular model isn’t quite as low as it is at Amazon right now – LG is charging $300 more than this but you also get a FREE “wall mounting or stand set up, plus free matching TV wall mount.” 

Here’s how the fall Prime Day pricing works out across each size in the lineup for day 2 of the Amazon sale – the 42- and 77-inch models are now even lower than they were yesterday, the 65-inch model has jumped up $15, and the rest are on par with the deals we featured previously:

• LG 42-inch C5 AI OLED TV $915 (Reg. $1,400)
• LG 48-inch C5 AI OLED TV $900 (Reg. $1,600)
• LG 55-inch C5 AI OLED TV $1,297 (Reg. $1,800)
• LG 65-inch C5 AI OLED TV $1,388 (Reg. $2,700)
• LG 77-inch C5 AI OLED TV $2,000 (Reg. $3,700)

Dive into our roundup of the best fall Prime Day smart TV deals while you’re at it – LG OLED, Google, Hisense, more from $110.

LG OLED evo AI 4K C5 Series Smart TV features:

• OLED: Celebrating 12 years of perfecting award-winning OLED TV technology.
• Brightness Booster: Our Brightness Booster technology magnifies each individual pixel for luminous quality that shines with every detail.
• Bright Room Ready: Verified by UL for Discomfort Glare Free (UGR less than 22), you can be confident your LG OLED TV performs great no matter the room or the lighting. With LG OLED you still experience perfect black that delivers stunning pictures other brands just can’t match.
• Alpha 9 AI Processor Gen8: This processor is the brains behind a truly unforgettable TV experience. You’ll get personalized smooth, vivid picture no matter what you watch. AI Super Upscaling technology automatically enhances picture quality whether you’re watching sports, movies, or a late-night favorite. Everything looks and sounds incredible on a LG OLED TV.
• Perfect Black and Perfect Color (8.3 million self-lit pixels: LG’s flagship OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Perfect Color technology on over 8.3 million self-lit smart pixels, even in bright rooms.

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