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Huh?!! AirTag 4-pack now at a wild $29 straight from Apple (Reg. $99)

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The AirTag 4-pack is just $29 at Apple right now! This has got to be a mistake right? In what could only be described as a wild Black Friday turn of events, and despite the fact that the brand new second-generation models have been rumored for months now, the official Apple Store is offering an insane price drop on the 4-pack of AirTags – this is a regularly $99 multi-pack you can score for just $29 straight from Apple right now?!!?

Straight up cash deals at Apple are basically unheard of, and we have been tracking this 4-pack at one of the best Amazon prices ever for a while now (four for $64.99), but Apple is crushing that right now…somehow.  

Is this a price mistake? Some sort of clearance for the new models? We are looking into it now…updating. 

Anyone having any luck checking out with the 4-pack at $29?

Update 10:04 a.m. ET:

Apple’s website lists AirTag 4-pack for $29 in likely pricing error

A screenshot of a computer

Apple AirTag features:

  • Keep track of and find your items alongside friends and devices in the Find My app
  • Simple one-tap setup instantly connects AirTag with your iPhone or iPad
  • Play a sound on the built-in speaker to help find your things, or just ask Siri for help
  • Precision Finding with Ultra Wideband technology leads you right to your nearby AirTag (on select iPhone models)
  • Find items further away with the help of hundreds of millions of Apple devices in the Find My network
  • Put AirTag into Lost Mode to be automatically notified when it’s detected in the Find My network

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices