Just after there reveal of its first frame-style TV as part of the CES 2026 festivities – the new Ember Artline lifestyle TV with magnetic frames will debut later this spring, we are now tracking some notable deals on the existing Amazon Fire TV smart TV lineup with deals starting from $269.99 shipped. Details below.
One of the highlights for me, and many others, when it comes to Amazon’s smart TV lineup is the price on the entry-level bedroom models. The latest 4-Series is a good example of this, with models now starting down at $269.99 shipped for the modestly sized 43-inch while the larger 50-inch model is now siting at $309.99 shipped, down from the regular $400 list price.
While not quite as low as we saw for Black Friday, there’s a good amount of Fire TV-powered 4K smart TV here for the price. Notably affordable options for the bedroom or smaller spaces, these TVs deliver 4K Ultra HD resolutions, HDR10+ for “bright, crisp visuals with improved contrast,” and Wi-Fi 6 support. You’ll also land the “new Alexa on Fire TV” action so you can “talk naturally to find what to watch fast, manage your smart home, or dive into virtually any topic.” Omnisense tech is also in place so you can have the built-in “sensors wake the display when you enter to show your favorite artwork or let you start watching in a snap.”
This model comes supported by both Amazon Luna and Xbox Game Pass for gaming with no console needed – they ship with a month of Xbox GamePass for new users.
Browse through the rest of the Amazon Fire TV deals live right now on this page as some of the higher-end larger size models are also marked down right now.
- 55-inch Fire TV Omni mini-LED $720 (Reg. $820)
- 65-inch Fire TV Omni mini-LED $960 (Reg. $1,090)
- And even more…
Amazon 4-series 4K Fire TV Smart TV features
- Get more from your TV – With 4K Ultra HD, enhanced brightness, and clear audio, the Fire TV 4-Series upgrades your entertainment.
- Vivid views – 4K Ultra HD and HDR10+ deliver bright, crisp visuals with improved contrast, so details look beautiful even in dark scenes.
- Speed, redefined – Jump right into what you love with Wi-Fi 6 support and a new quad-core processor. Apps open and load fast and the picture stays smooth.
- The new Alexa on Fire TV – Getting to what you love has never been easier. Talk naturally to find what to watch fast, manage your smart home, or dive into virtually any topic.
- Instantly On – Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favorite artwork or let you start watching in a snap.
- Find it fast. Watch it now. – Easily find what to watch from over 1.8 million movies and TV episodes (subscription fees may apply), including over 400,000 episodes of free ad-supported content.
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