Apple’s sweeping price increases have now gone live on its official site, and will almost certainly their way to Amazon sooner than later to make that particularly affordable MacBook Neo not so affordable anymore. Now $100 more expensive at Apple, Amazon’s is still offering it at $10 under the old MSRP so you can effectively pick one up at $110 off right now – this might be the best deal we see in a long time and one that could be gone as early as tomorrow morning or sooner.
MacBook Neo is currently starting at $590 on Amazon in brand new condition. Up until this morning that was only $10 off the list price at Apple, but now that the price hikes are live, it is actually the best price anywhere and effectively the first major discount at nearly $110 off.
- MacBook Neo Citrus 256GB $590 (Now Reg. $699)
- MacBook Neo Citrus 512GB $690 (Now Reg. $799)
- MacBook Neo Silver 256GB $590 (Now Reg. $699)
- MacBook Neo Silver 512GB $690 (Now Reg. $799)
- MacBook Neo Indigo 256GB $590 (Now Reg. $699)
- MacBook Neo Indigo 512GB $690 (Now Reg. $799)
- MacBook Neo Blush 256GB $590 (Now Reg. $699)
- MacBook Neo Blush 512GB $690 (Now Reg. $799)
I think it both was and is pretty safe to assume the new MacBook Neo is one of the rare Apple products not likely to see any major price drops any time soon, if ever. I guess a light $40 to $50 price drop is conceivable sometime later in its product lifecycle, but we certainly didn’t expect to see any notable price drops on this thing anytime soon, and not during Prime Day this year.
The fact that Apple and other retailers had a tough time keeping this thing in stock at launch, in combination with its surprisingly low price tag more or less cements its sale price somewhere very close to the full MSRP. Often times the more affordable Apple gear tends to see the lightest deals, and especially the super popular stuff.
And now, with the $100 price drop in effect, even if it does see an equally surprising price drop sometime in the future after the new MSRP makes its way to retail, it will likely (and at best) just drop back down to what was the full MSRP beforehand.
This is where the current Prime Day pricing comes into play. Considering how unlikely a full $100 price drop already was on this thing, and with the even tighter profit margins plaguing the tech market right now, the effective $110 “price drop” you can score during Prime Day right now might be the best deal we see in a long time on the most affordable 2026 MacBook you can buy.
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