Alongside major events at Best Buy and Amazon, the official Sony site is running an impressive Labor Day sale of its own headlined by some of its 2026 BRAVIA TVs. Joining deals on some its latest headphones, DSLR/mirrorless cameras, and more, we are also tracking up to $800 off its latest 2026 BRAVIA 7 II and BRAVIA 8 II smart TVs.
For me, it is the 2026 BRAVIA 7 II that hits the sweet spot among the options live right now in the Sony sale. Some people swear by these Sony displays, and after experiencing this one for myself, I can see why – they are just super nice TVs and the last one I owned lasted for years.
There are deals across all sizes right now, but it’s that 65-incher catching my eye – it is now $800 off the list price, complete with Sony’s True RGB tech, Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X support, as well as Apple AirPlay 2, Google Cast, and Google Gemini action:
Gemini on Google TV helps you find movies and shows faster with voice search and recommendations. Hands-free Gemini voice control lets you search and control the TV with your voice.
- BRAVIA 7 II 65-inch RGB 4K HDR Google TV with Gemini $1,800 (Reg. $2,600)
More of the Sony Labor Day TV deals live right now:
- BRAVIA 7 II 50-inch RGB 4K HDR Google TV with Gemini $1,400 (Reg. $1,600)
- BRAVIA 7 II 55-inch RGB 4K HDR Google TV with Gemini $1,500 (Reg. $2,100)
- BRAVIA 7 II 75-inch RGB 4K HDR Google TV with Gemini $2,300 (Reg. $3,100)
- BRAVIA 8 II 55-inch QD-OLED 4K HDR Google TV with Gemini $2,000 (Reg. $2,600)
- BRAVIA 8 II 65-inch QD-OLED 4K HDR Google TV with Gemini $2,500 (Reg. $3,300)
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