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Amazon Prime Day tech officially now live from $15: Echo speakers, Hub, Fire TV Stick, more

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Amazon’s official July Prime Day event is going live very soon, and that means we are tracking loads of major Prime Day deals on its in-house tech already. Ranging from the best prices of the year on its Echo smart speakers and displays through to all-time low pricing on its latest Kindle Scribe and Colorsoft and the best deals we have tracked on the Echo Auto that brings Alexa to your car. The deals are also hitting its Fire HD tablet lineup from $55 as well delivering the lowest prices of the year across its Fire TV Stick streaming devices. And there’s even more than that on tap down below.

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Echo Smart Speakers

Some of the first Amazon tech out of the gate this year when it comes to early Prime Day deals were the Echo smart speakers and many of these are still flying for the 4th of July – they will likely remain live right through Prime Day next week, but we can’t say for sure. You’re looking at 2025 lows here on just about all of the most sought-after units, including the most compelling of the bunch for me personally, the Echo Spot with the sweet animated display. 

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Amazon Fire TV Stick streaming devices

The entire lineup of current-generation Fire TV Stick streaming devices have now hit the lowest prices we have tracked this year at Amazon. This includes the updated entry HD model right through to the Xbox Game Pass Ultimate-ready 4K and 4K Max – every model is now sitting down at the best prices we have tracked in 2025 and have either returned to the Black Friday lows or coming within a few bucks of the very best prices ever. 

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Kindle

Another piece of Amazon kit already seeing big-time early Prime Day deals is the latest Kindles. Not only now at the best prices of the year, but the Kindle Scribe and the all-new Kindle Colorsoft – Amazon’s first Kindle with a color display – are actually seeing deals that deliver the best prices we have ever tracked for the 4th of July and some five days ahead of the July Prime Day sale this year. 

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Amazon Echo Hub and Echo Show

The latest Amazon Echo hub provides an all-in-one control center touchscreen for thousands of smart home devices and more and it is now at the early Prime Day all-time low, landing alongside some of Amazon’s Echo Show smart displays. 

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Amazon Fire Tablets

There are loads of Fire Tablets already on sale right now, including many of Amazon’s latest models, with up to 50% in savings and deals from $55 shipped for Prime members. 

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Amazon Echo Auto

Amazon’s in-house Echo Auto adapter brings Alexa to your ride alongside a host of other notable conveniences – 5-mic built-in so Alexa can hear you over music, A/C, or road noise; fast car charger; stream playlists from Amazon Music, Apple Music, Spotify, and more; use your voice to make calls, reply to text messages, drop in on Alexa-enabled devices in your home or broadcast announcements. Best of all, it is now at seriously low price with a new all-time low at just $15 Prime shipped. 

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Amazon’s Ring and Blink smart home brands are also serving up early Prime Day 4th of July deals this year already. This includes the brand new, and ultra-affordable Blink Video Doorbell and the flagship Ring Pro model doorbell, but you’ll find loads of discounted bundles live on cameras and more waiting on the official early Prime Day sale page right here

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Amazon Fire TV smart TVs


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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices