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B&H undercuts Amazon: 55-inch LG OLED C5 TV drops to $1,097 for today only ($900 under the launch price)

For today only, B&H is landing with a compelling offer on one of the better OLED TVs on the market. You’ll now find a couple on-page coupons sitting on the 55-inch LG OLED evo AI C5 4K HDR Smart TV that knocks it down to $1,096.99 shipped at checkout to undercut sale pricing at both Amazon and Best Buy

B&H is now offering the 55-inch LG OLED evo AI C5 4K HDR Smart TV down at $1,096.99 shipped – the final price will appear in the cart after an automatic $100 coupon applies. 

While it’s not the far more pricey G5 variant, the C5 is one of the more universally appealing models in LG’s lineup for folks that can appreciate its wonderful OLED treatments. 

This one debuted in spring 2025 at $2,000 and is currently on sale directly from LG at $1,200, much like it is at Best Buy. This model is also selling for a few bucks less than that over at Amazon, like it has for months now at $1,197 – B&H is undercutting all of them with today’s special DealZone offer. 

The LG C series TVs have easily been among the more popular OLED solutions both among readers and staffers around here for a couple years. They certainly aren’t cheap, but landing last year’s right before the new models hit in a few months from now at much higher price tags can be a great way to score a deal – the C5 is and will remain a wonderful OLED solution for years if you ask me. 

The 2025 C5 includes a native 120Hz refresh rate, VRR for your gaming setup, four HDMI 2.1 inputs, Dolby Vision and Dolby Atmos, Amazon Alexa, Google Assistant, and Apple HomeKit support, and Apple AirPlay 2 casting. 

A complete rundown awaits in our launch coverage right here

LG C5 AI OLED Smart TV Features:

The advanced LG OLED evo C5-Series is better than ever. The LG OLED evo C5 is powered by the next-gen Alpha 9 Gen8 AI Processor —exclusively made for LG OLED—for ultra-realistic picture and sound along with boosted brightness for luminosity and high contrast, even in well-lit rooms. AI-assisted deep learning analyzes what you’re watching and uses your preferences to choose the best picture and sound setting for your content. The C5’s almost invisible bezel, ensures it blends with your surroundings. When you’re finished watching, display art, photos and other content make the C5 a versatile statement piece. Search less and stream more, thanks to the next generation of AI technology from LG webOS 25. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos¹ for immersive sound you can feel all around you. 

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices