Amazon is currently offering an affordable means to upgrade to a smarter media experience, starting with the Roku 43-inch Select Smart TV at $199.99 shipped, and you can find 50-inch to 65-inch models on the same page. While it may carry a $250 MSRP, which is already pretty affordable, we haven’t seen the price on this particular size spike higher than $230 in 2026, not to mention that it comes in as an even more super-affordable option for small rooms or for kids over Amazon’s 40-inch 2-series and 43-inch 4-series Fire TV options right now, too. There are some lower-priced options, like the onn 43-inch Class 4K UHD VIZIO Smart TV at $148 shipped over at Walmart, but you’re not getting the upgraded Roku platform inclusion there. The deal here lands it at the third-lowest price we have tracked, beaten out by the drops to $198 and $180.
If you don’t want to shell out the money for higher-end smart TVs, like the popular Samsung OLED S90F models that start from $900 right now, these Roku Select series smart TVs are a great and more affordable alternative, especially at this price.
Regardless of which of its sizes you ultimately choose, you’ll be getting sharp 4K resolution and popping color, thanks to the HDR10 format here. You’ll have access to all your favorite streaming services, as well as 500+ TV channels (including live in-season shows, movies, weather, local news, and Roku originals. It provides easy-to-use and enhanced voice controls through Roku voice, Siri, Alexa, and Google Assistant, while also allowing the sharing of videos, photos, music, and more from your Apple devices using the AirPlay inclusion.
Amazon’s current Roku Select Series smart TV offers:
- 43-inch Select Smart TV: $200 (Reg. $250)
- 50-inch Select Smart TV: $248 (Reg. $300)
- 55-inch Select Smart TV: $268 (Reg. $350)
- 65-inch Select Smart TV: $378 (Reg. $450)
You can find even more of the latest smart TV deals located in our TV-dedicated hub here, while further smart devices – robot cleaners, lighting, security, and more – that bring more intelligent living can be found in our smart home hub here.
Roku Select Series Smart TV features:
- A treat for the eyes: Sharp 4K brings out rich detail on our 43″ flat screen TV, while colors pop off in lifelike clarity with HDR10. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Explore a world’s worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
- A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500 plus TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
- Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
- Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
- A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. Our intuitive interface makes exploring popular apps—plus free movies, shows, and live TV—as easy as it is fun.
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