LG’s regularly $3,000 77-inch B5 OLED TV is down at $1,400 with up to $50 bonus rewards

$1,600 off/LG OLED

While the all-new 2026 G6 and C6 LG TVs have now launched, the B5 model remains a solid buy and one that nets you the LG OLED experience for a whole lot less. The 77-inch that fetches $3,000 directly from LG is now down at $1,399.99 via Best Buy where paid members will also net a bonus $50 store credit. 

Best Buy is now offering the 77-inch LG Class B5 Series OLED AI 4K UHD Smart webOS TV at $1,399.99 shipped. This model carries a $3,000 list price at Best Buy where it is now $1,600 off. 

While Amazon does not officially sell the 77-inch model, this one does still fetch the full $3,000 directly from LG. 

Today’s deal is the lowest price we can find on one of the best bang for your buck LG TVs that have released over the last year or so. It comes in at within $100 of our previous one day-only offer, but paid Plus and Total members are privy to a FREE $50 store credit with purchase right now, while “new and existing My Best Buy members get a $15 bonus reward with the same qualifying TV purchase.” 

My Best Buy Plus and My Best Buy Total members get a $50 bonus reward with $499 or more spent on select TVs. Not a Plus or Total member? New and existing My Best Buy™ members get a $15 bonus reward with the same qualifying TV purchase. Bonus reward will appear in your My Best Buy™ account approximately 15 days after your order is fulfilled.

The B5 certainly isn’t going to deliver all of the bells and whistles on the brand new high-end G6 and C6 models we featured recently, but it does deliver an LG OLED for a whole lot less. Features include the 120Hz refresh rate with G-SYNC (NVIDIA Adaptive Sync)/FreeSync (AMD Adaptive Sync), and Variable Refresh Rate, as well as built-in Amazon Alexa (also works with Google Assistant gear), Apple AirPlay 2, and Google Cast features, join a series of HDMI 2.1 inputs too. 

LG B5 Series OLED TV features:

The LG OLED B5 is a premium watching experience that offers more than meets the eye. You’ll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you’re gaming or watching sports. Entertainment extras like Dolby Vision*, Dolby Atmos¹ and FILMMAKER MODE give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the α8 AI Processor, which uses AI to detect what you’re watching and automatically improves the picture and sound quality of whatever you’re watching.  Search less and stream more, thanks to the next generation of AI technology from LG webOS 25. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.