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Frys is offering the Apple TV 3rd generation for $79, which ties for the lowest price we’ve ever seen for this item.  This unit retails for $100.

Apple TV with 1080p HD gives you the best entertainment right on your widescreen TV. Choose from thousands of current and classic movies and TV shows on iTunes—many in amazing 1080p HD. Watch live sports in HD. Access content from Netflix, YouTube, Vimeo, and more. And with AirPlay, you can play video, show off photos, and enjoy music from your iPhone, iPad, or iPod touch on your TV.