JBL’s new Pulse portable speaker strives to truly bring your music alive. It not only pumps out HiFi sound powered by two high-performance 40 mm drivers, but also delights visually as a multi-LED light show. The cylindrical speaker is covered in programmable LEDs that are synched in brightness and color with your music of choice. The Pulse is easy to setup thanks to both Bluetooth and NFC connectivity options. You can expect 10 hours of battery life for just music playback but only half that (5 hours) for music and light show.

JBL Pulse is a wireless sound and vision treat for the eyes and ears that gives you new ways to enjoy your favorite tunes. JBL Pulse streams your music from any portable device via Bluetooth. Enhance the music with your choice of programmed or customizable light themes. JBL Pulse’s sound is a stereo punch, clear and powerful, and portable enough to turn anyplace into a party space.

It is available now from Best Buy (ships within 1 business day) and JBL (ships 11/13) for $199.99. For more details visit the product page on JBL.com