Here’s the first notable discount on View-Master’s Deluxe VR Smartphone Kit: $30 Prime shipped (25% savings)

Amazon offers the View-Master Deluxe VR Viewer for $29.99 Prime shipped. Also available at Toys R Us. Today’s deal is a 25% savings off the regular price and the first significant discount we’ve seen since it was announced.

This is View-Master’s latest VR creation, offering a few upgrades over the previous generation model. The Deluxe Kit includes “enhanced” optical lenses, manual focus and a built-in headphone jack. It works in conjunction with Google Cardboard and View-Master’s Experience Packs. Head below for a full list of compatible devices. Early reviews are solid much like the original version.

Shop the entire lineup of experience packs with your savings.

The View-Master Deluxe VR Viewer comes with built-in adapter for iPhone 5, iPhone 5c and iPhone 5s, 1 Preview Reel, 1 headphone connector and a user guide. Colors and decorations may vary. Compatible smartphone required (not included): Samsung Galaxy S7, Samsung Galaxy S6 Edge+, Samsung Galaxy S6, Samsung Galaxy S5, Samsung Galaxy Note5, Samsung Galaxy Note4, Motorola Nexus 6, Motorola Moto X (2014), Motorola Droid Turbo, LG G5, LG G4, LG G3, LG Nexus 5X, LG Nexus 5, HTC One, Huawei Nexus 6P, iPhone 6s plus, iPhone 6s, iPhone 6 plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone 5, iOS 8.1 and above. Note: View-Master VR may also work with newer model Android smartphones not listed above that have screens between 5 and 6 inches. View-Master VR apps may not be optimized for iPhone 5 and iPhone 5c.