Walmart offers the Philips 40″ 240Hz 1080p Widescreen LCD HD Television, model no. 40PFL5505D/F7, for $499. Shipping adds $13.97, or opt for free Site-to-Store. Even with shipping, that’s still among the lowest total prices we’ve seen for similar 40″ 240Hz HDTVs. (We saw this model for $11 less in March; however, that was only available to Sam’s Club members.) Sales tax is added where applicable. Features include a native resolution of 1920×1080 (1080p), 240Hz refresh rate, 90,000:1 dynamic contrast ratio, 430 cd/m² brightness, 1ms response time, four HDMI inputs, and VGA, component, and other video inputs.

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