BOSE® INTRODUCES FREESTYLE™ EARBUDS AND SOUNDTRUE™ HEADPHONES New Looks for Bose® Performance

April 3, 2014 — Today, Bose introduces three headphones that combine legendary Bose performance with a range of new style options. The FreeStyle™ earbuds, SoundTrue™ on-ear headphones and SoundTrue™ around-ear headphones were engineered to offer the best of all worlds: deep and clear audio, superior durability and comfort, and now — more colors and designs.

The FreeStyle™ earbuds and SoundTrue™ on-ear and around-ear headphones feature the Bose® TriPort® acoustic headphone structure found in their predecessors, delivering powerful low notes, clear high-frequencies, and smooth, full-range reproduction of vocals and instruments. TriPort technology eliminates the need for artificial bass boosting, so music — all music, in any genre — sounds as it should: natural, lifelike, as recorded.

“We’ve researched headphone audio for over 30 years for one reason: to offer a better experience,” said Sean Garrett, vice president of the Bose Noise Reduction Technology Group. “Now, that renowned Bose experience includes new looks — another chapter in the Bose headphone story. We sweat the details on color, fit and finish, just as we did our audio engineering, to make the SoundTrue headphones and FreeStyle earbuds an extension of you. Put them on, find your playlist, and listen for yourself.”

The FreeStyle™ earbuds and SoundTrue™ headphones are equipped with an inline remote and microphone that seamlessly integrates with most iPhone®, iPad® and iPod® models, so talking hands-free and switching between calls, music and mobile content is effortless. A matching carrying case is also included for added on-the-go protection.

FreeStyle™ Earbuds The FreeStyle™ earbuds are available in Indigo and Ice Blue. Featuring proprietary Bose® StayHear® tips in three sizes, the tips spread contact evenly across the ears and conform naturally to their shape, creating a stable and personalized fit. Hydrophobic cloth covers the acoustic ports for moisture resistance, and the cables are constructed to withstand wear and tear.

SoundTrue™ Headphones Bose offers SoundTrue™ on-ear and around-ear headphones in Black, White, Mint, and two-tone designs of Purple/Mint (on-ear headphones only) and Black/Mint (around-ear headphones only). They feature a reinforced headband with soft cushion and foam ear cups with a variation of matching and patterned scrim colors, and fit comfortably regardless of head size. SoundTrue™ around-ear headphones fold flat, and SoundTrue™ on-ear headphones fold up for easy transport. They’re lightweight, portable and built to withstand everyday use.

Pricing and Availability The Bose® FreeStyle™ earbuds will be sold for $129.95; the Bose® SoundTrue™ on-ear headphones will be sold for $179.95 and the Bose® SoundTrue™ around-ear headphones will be sold for $179.95. The headphones are available beginning April 3, 2014, through Bose stores, Bose.com, toll-free at 1-800-444-BOSE (2673), and select authorized dealers.

About Bose Corporation Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose® innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic. From the company’s home entertainment systems and Wave® music systems, to noise cancelling and audio headphones, digital music systems, Bluetooth® speakers and professional solutions, Bose has changed the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary customer experiences can be found around the world — everywhere Bose does business.