Sony 55-inch 4K HDR Smart Ultra HDTV goes to $769 (Reg. $999)

BuyDig’s official eBay Store offers the Sony 55-inch 4K HDR Smart Ultra HDTV (XBR-55X850D) for $769 shipped. That’s a $730 savings off the original MSRP, down $229 from most online retailers like Amazon, and one of the best offers that we’ve ever seen. Rated 4.4/5 stars by 340 Amazon customers.

Sony XBR-55X850D Features:

• Refresh Rate: 120Hz (Native); Motionflow XR 960 (Effective)
• Backlight: LED (Edge-Lit)
• Smart Functionality: Yes
• Dimensions (W x H x D): TV without stand:48.5″ x 28.3″ x 1.8″
• Inputs: 4 HDMI (HDCP 2.2/HDMI 2.0a), 3 USB

High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail. Colors are as rich and vivid as nature’s own thanks to the TRILUMINOS Display with more shades of red, green and blue than ever before. You’ll enjoy vibrant, authentic images that evoke the emotion in every scene. When combined with HDR video, TRILUMINOS Display further increases the color depth for noticeably brighter and more realistic colors.