Johhnie Walker is walking right on over to Indiegogo to help fund its newest project. The whisky brand is pushing to create “bespoke” and personalized bottles of Scotch whisky for the project’s backers. Titled My Edition, the bottles include a personal Scotch blend, custom label for name or message, unique engraving on the glass, and a limited edition display case.
Johnnie Walker describes the My Edition as a new kind of whisky gift:
Johnnie Walker has access to some of the best whiskies across Scotland that allows us to craft the perfect whisky to suit your flavour profile – from the shores of Islay where distilleries such as Col Ila and Lagavulin produce smoky, peaty flavours to the rolling hills of Speyside and the Cardhu distillery that gives its rich, fruity notes. All of our whiskies are matured in oak casks before being crafted by our expert blenders to suit your tastes.
Your own My Edition will be crafted by carefully combining these different whiskies to produce a blend that is perfectly matched to your unique taste. Once you’ve crafted your personal whisky, you’ll be able to customise the packaging it comes in, with a range of bespoke design options to craft a bottle that reflects your unique style using the latest technology.
Perks start off at $5 to “discover your whisky profile” and top out at $359 which includes six personalized My Edition bottles.