Walmart releases four new private-label clothing lines for the entire family

Walmart has recently unveiled four new private-label apparel lines for the entire family. The four new clothing brands are Time and Tru, George, Terra & Sky and Wonder Nation. Each clothing line features prices that start at $5 to $30 and every brand will have its own page at

“We have 150 million Americans who shop Walmart every single week,’’ says Deanah Baker, Walmart’s senior vice president of apparel. “We’re committed to being a destination for on-trend, quality fashion and basics for a broad range of customers.” Walmart is also retiring such labels such as White Stag and Faded Glory, and George’s women’s collection in the U.S. It’s also upgrading store clothing departments with new signs and photography.

Starting with Walmart’s new women’s brands, Time and Tru is a size-inclusive brand that puts a modern twist on the everyday pieces, as well as Terra & Sky, the line created specifically for curvy girls.

The two women’s brands will feature items such as adjustable waistbands, tagless garments, and stretchy fabrics that will ensure you look stylish, but also feel great.

One of our favorite items from Time and Tru is the Embroidered Tie Sleeve Top for $15.44. This shirt is perfect for spring and is available in four color options that can be paired with jeans or shorts alike.

The Terra & Sky brand, available in sizes 14W to 30W was created for plus-size women and is designed to flatter all curves.

Our top pick from this line is the Athleisure Sweatshirt for $13.86. This shirt is very versatile to pair with leggings or jeans alike and has a very on-trend criss cross back detail. It’s also made of soft, cozy fabric with a hint of spandex for stretch, that will give you a relaxed fit and keep you moving freely.

Next is Walmart’s clothing line for men, George, that brings style, comfort and durability, offered in an inclusive size range.

Our favorite item from the George line is the Performance Polo that comes in nine color options for $8. Its short sleeves were made for free and easy movement, and it’s tagless for additional comfort.

Lastly, Wonder Nation is Walmart’s first children’s brand that lets kids take on all of their adventures in style. This collection is available in sizes 4-18 and was designed for fun, comfort and durability in mind.

Will you be checking out the new brands in your store tomorrow? Let me know in the comments below.

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