Go behind the scenes during the Steve Jobs era with ‘Creative Selection’, now $12 (Reg. $20+)

$12

Amazon offers Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs by Ken Kocienda for $12.25 Prime shipped. That’s down from the usual $20+ price tag for a hardcover version and a new Amazon all-time low. As an “insider’s account” of Apple’s creative process during the golden era of Steve Jobs, this book takes you behind the scenes of some of the most iconic products in recent memory. Check out our launch coverage for more details or head below for a full description. Rated 4.4/5 stars.

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Hundreds of millions of people use Apple products every day; several thousand work on Apple’s campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world’s most admired companies.