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The official Target Prime Day competitor sale known as Circle Week is now live! This sale, much like the upcoming Amazon Prime Day event, is specifically geared towards Target Circle members, delivering hundreds of notable price drops across just about every product category the retailer covers. It is now live and waiting for on the official Target site with some of the best prices of the year from now through next weekend. Unlike Amazon’s Prime Day, all you need is a FREE Target Circle membership to shop the deals.
Target Prime Day Circle Week Sale
The Target Circle Week Sale comes pretty close to a sitewide event set up to rival Amazon’s massive Prime Day. Just keep in mind that Amazon is likely to price match on many of the big ticket items at some point today if it isn’t already, and might very well have even lower prices starting this Tuesday when Prime Day officially begins.
That said, there are loads of notable deals on tap at Target right now you won’t find on Amazon, including 33% off Switch 1 games, a huge selections of toys for the kids, personal care items, small kitchen appliances, and much more.

Target Circle Week special: buy 2, get 1 FREE books, movies and music

Target Circle Week special: Up to 33% off select Nintendo Switch games from $39.99

There will also be a number of notable deals on Apple gear as part of the sale, albeit nothing undercutting what we have or are already seeing via Amazon right now. This includes $100 off select M3 iPad Air models and the iPad mini 7 as well as $49 off iPad (A16). Amazon is actually offering the iPad mini 7 and iPad (A16) for $1 less right now, as per usual, and we are expecting it to at least match the M3 iPad Air prices.
Over at Amazon, you can score in all four iPad A16 colors down at just $299 shipped and here’s how the iPad mini prices shake down:
- iPad mini A17 Pro 128GB $399 (Reg. $499)
- Or Wi-Fi + Cell for $549 (Reg. $649)
- iPad mini A17 Pro 256GB $499 (Reg. $599)
- Or Wi-Fi + Cell for $649 (Reg. $749)
- iPad mini A17 Pro 512GB $699 (Reg. $799
- Or Wi-Fi + Cell for $849 (Reg. $949)
Apple’s AirPods Pro 2 are now down at $169.99 shipped via Target – another deal we are expecting Amazon to price match at any minute (if it hasn’t already). Regularly $249, this is $79 off the list price and a solid deal for sure. Having said that, and while we can’t know for sure, we are expecting AirPods Pro 2 to drop down as low $160 or less for Prime Day later this week.
Latest AirPods 4 with ANC now seeing July 4th price drop down at $149 shipped

As per the 50-page ad we featured the other day, we already knew Target would be delivering some notable discounts on Beats gear, including the latest Beats Solo 4 on-ear headphones at $100 off, the Beats Solo Buds down at $49.99 shipped, and the Target-exclusive Beats Pill speaker in pink at $99.99 shipped (matching the lowest price we have tracked on this color at $50 off).

And here are some more highlights Target is showcasing:
- 40% off Casaluna & Threshold bedding
- Up to 40% off tech & gaming
- 30% off tees, tanks and dresses for all
- 30% off school uniforms
- 30% off select backpacks and school supplies
- 20% off Brightroom storage and organization
- Buy two, get one free on books, movies and music
- Spend $40, save $10 on toys
- Buy one, get one 50% off select grocery including ice cream, coffee, tea, cereal, frozen meals & more
- Buy one, get one 30% off suncare, haircare, nailcare and vitamins
Browse everything now live in the Target Circle Week sale right here and stay locked to 9to5Toys through the day and into next week as we uncover all of the best deals of the summer across all retailers.
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