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Walmart’s Event 1 Black Friday sale now live! Early access – Apple, LEGO, TVs, toys, more

The official Event 1 Walmart Black Friday sale is now live in early access. Walmart’s Black Friday 2025 sale is a three-part event and it officially kicks off right now. Walmart+ members have a 5-hour head start before the sale opens up to everyone at midnight ET tonight. We are very. Much expecting Amazon to begin price matching the most notable, big-ticket items even before the sale goes live for everyone later tonight. 

Walmart Black Friday sale – Event 1 early access now live

As we primed readers for previously, Walmart has now officially launched its 2025 Black Friday deal season. While most retailers are already well into the swing of things this year – some started before we even got into November this year – the official Walmart sale is now loaded with its early Black Friday price drops on LEGO sets, Apple gear, clothing for the whole family, gifts for the kids, vacuums, plushies, and well, thousands of items across nearly countless number of product categories. 

Walmart early Black Friday Top 100 deals now live

The Walmart Event 1 Black Friday sale is now in its early access phase. This means only Walmart+ members can take advantage of the deals (currently 50% off) from now (November 13 at 7 p.m. ET) though to midnight ET tonight. At that time the sale will open up to everyone. It is still unclear whether or not the same sort of early access schedule will apply to the remaining two Walmart Black Friday events, but this has been the trend as of late and it wouldn’t be surprising if it was. 

Here is a quick reminder some of the standout discounts Walmart is promoting for its early access Black Friday Event 1 sale:

Stay locked to 9to5Toys as we rip through the thousands of discounts to uncover the most notable of the lot and, as mentioned above, be prepared for Amazon to start price matching these discounts (even before Walmart opens the sale up to everyone later tonight). 

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices