First deal strikes GoPro’s brand-new LIT HERO tiny action camera with built-in LEDs down at $230 all-time low

New low/$230

We just spotted a deal at Amazon that drops GoPro’s new LIT HERO action camera down to $229.99 shipped. This is a brand-new model that recently hit the scene carrying a $270 price tag, so you’re looking at a $40 markdown on it right now. This is the first time we’re tracking a deal on this action cam, and today’s 15% offer is also matched at Best Buy as part of its ongoing early Black Friday sale. It’s among the latest 2025 GoPro releases, and it’s a solid pick for anyone wanting a compact unit for casual vlogging or adventure footage. Head below for more details.

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Best Buy's 2025 early Black Friday Week 3 deals are now live

The LIT HERO is basically GoPro’s simple, no-nonsense action camera for people who just want to hit record and get good footage without fiddling with settings. It shoots 4K video up to 60fps, and the built-in light should help you when you’re indoors or shooting at night. The photos out of this, in case you’re wondering, come out at 12MP. The LIT HERO is small, tough, and waterproof up to about 16 feet, so you can take it to the pool, beach, hikes, or just use it as a compact vlogging camera. It also comes with a few basics in the box, like a light diffuser, adhesive mount, mounting buckle, screw, and a USB-C cable to get started right away.

Best Buy is dishing out deals on a bunch of gear right now as part of its ongoing early Black Friday sale. In fact, a bunch of other retailers have now kicked off their early Black Friday sale, and you can scope out all the deals over at our Black Friday 2025 deals hub.

GoPro LIT HERO action camera features:

• The Perfect Entry-Level GoPro: Simplified controls let you easily tap and swipe between video, photo and slo-mo modes
• Rugged + Waterproof to 16ft (5m): Completely waterproof and built with legendary GoPro durability, LIT HERO is ready to capture the fun whether you’re ripping through mud, snow or water (down to 16ft/5m) or just exploring nature or a new city.
• Built-in Light: LIT HERO’s built-in light can help you illuminate scenes that need a little more light or capture shots in total darkness. It features 3 brightness settings and even works when your camera is off or when it’s plugged in and charging.
• Stunning Image Quality: LIT HERO captures the action in ultra HD 4K video while bumping the frame rate up to 60 frames per second for more fluid motion and the ability to play back video in 2x slow motion. You can also take 12MP photos and grab photos up to 11MP from your videos using the GoPro Quik app.