Cameras
We are now tracking a deal that drops GoPro’s latest MAX2 360 action camera down to $299 shipped at Amazon. That’s 40% off its $500 usual going rate, delivering a straight-up $201 discount and bringing it back to the same all-time low we tracked during the recent Prime Day sale, and shortly after just a couple of weeks back. The MAX2 Accessory Bundle is also back down to $369 shipped, putting it just $70 above the camera by itself while throwing in some useful extras. This is another solid chance to score this camera at its lowest price in case you missed the previous offers, so be sure to check it out below.
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We are now tracking a deal at Amazon that drops the Polaroid Go Gen 2 Mini Instant Camera bundle in white to $71.99 shipped. This is originally a $120 set that includes enough film for 16 photos, though it has more recently been going for around $110 at Amazon. Today’s deal takes $38 off its usual going rate and lands it $8 below the previous all-time low with a solid 35% discount. Not only is this the lowest price we’ve tracked for this kit, but it also delivers some serious value considering the camera itself without the included film is currently going for $89. You can also pick up the same bundle with the black version of the camera, although that one is currently priced at $105. Head below for more details.
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Insta360 is back with another big release for 2026, following the launch of its Luna Ultra earlier this year, and it’s expanding its flagship 360 camera lineup today with the new X6. This new model comes with larger dual sensors, a significantly more powerful processing setup, faster 8K recording, improved low-light performance, built-in storage, and even more AI-powered editing features. Insta360 is also touting the X6 as more than just a 360 camera, with dedicated shooting modes that let it double as a traditional action camera and even a subject-tracking gimbal-style camera. The all-new Insta360 X6 is available starting today at $699.99 shipped, with an Essentials Bundle also on offer at $799.99 shipped. Head below for a closer look at everything that’s new.
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The Runner from Brevite is an 18L camera backpack in a nice Powder Teal finish that also works well as an everyday or travel bag. It has room for a camera kit, lenses, accessories, and even a laptop, along with a few essentials. It has adjustable interior dividers to let you customize the layout around your gear, and you can remove them entirely when you want to use the bag for general carry.
We’re now tracking the first official discounts on GoPro’s new MISSION 1 camera lineup, with all four available configurations getting $100 price cuts across Amazon and B&H. The standard MISSION 1 model is down to $499.99 shipped, while the more capable MISSION 1 PRO has dropped to $599 shipped. You can also grab the standard model bundled with GoPro’s Point-and-Shoot Grip for $599.98 shipped, down from $699.98, or step up to the MISSION 1 PRO Grip Edition for an extra $80. You’re looking at savings of up to 17% across cameras that only launched a few months ago, setting a new all-time low and the best price to beat. Head below for a closer look at all four deals and what separates the standard and PRO models.
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Amazon is now offering the Panasonic LUMIX S9 full-frame mirrorless camera with the compact 18-40mm lens for $1,327.99 shipped. This kit typically sells for $1,798, so today’s deal takes $470 off and marks the lowest price we’ve tracked. It also beats the $1,333 price this listing hit during the recent Prime Day sale. This is a great deal considering the camera body alone typically goes for $1,298, which means you’re essentially getting the 18-40mm lens for around $30 more today. Just the camera body is also discounted to $1,197.99 right now, but the bundle remains the better value if you need a lens to get started. B&H is also matching Amazon’s price for this kit today, while Best Buy has it for $1,330.
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Today only, as part of its daily deals lineup, B&H is offering a handful of Peak Design Slide camera straps for $49.96 shipped with a $22 off coupon that auto-applies during checkout. This is available in a bunch of colors, but B&H is offering Sage Green, Midnight Blue, and Ash Grey variants down at $50 today. Peak Design camera accessories do not see discounts all that often, and some variants of the Slide strap have sold for as much as $126 in recent months through the brand’s official Amazon storefront. Today’s B&H deal takes around 30% off the usual price, making this a great time to pick one up for less. Head below for more details.
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As part of its ongoing Black Friday in July sale, Best Buy is offering GoPro’s HERO12 Black Creator Edition bundle for $302.99 shipped. This originally launched at $599, and Amazon last had it listed for $550 before it went out of stock there once newer models hit the shelves. Best Buy is clearing out the stock here by taking $247 off its listed price and landing the bundle $47 below the previous $349.99 all-time low we tracked. This bundle delivers some serious value at this price, so snag it if you were looking to buy a new action camera.
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Insta360’s growing camera lineup now has a new addition in the form of Luna Ultra – an 8K handheld stabilized camera. This particular model originally launched in China, but it’s now up for grabs as a solid alternative to DJI’s Osmo Pocket 4 and Pocket 4P – both of which aren’t sold in the US. The new Insta360 Luna Ultra, on the other hand, is readily available for $769.99 shipped through Insta360’s online store and other retailers, including Amazon, B&H, and Best Buy. Head below for a closer look and more details.
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Creating content may look easy, but anyone who’s tried it knows there’s a lot happening behind the scenes. The right gear can make a huge difference, and choosing something to gift that’s actually useful – and not wildly expensive – can be tricky. Whether they’re filming TikToks, YouTube videos, streaming, podcasting, or just trying to look better on video calls, this guide rounds up practical, creator-friendly gifts that can instantly level up their setup.
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Moment’s new Supercage packs a lot more than meets the eye. At its core, it clamps onto a mobile device to add stability and allow for easy mounting of accessories. Upon closer inspection, there’s a lot more going on with sleek design choices and integrated electronics. Be sure to hit the video below to find out more.
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Pre-order now/$430Today, Canon is introducing its first compact camera specifically designed for vlogging with the PowerShot V10. This lightweight and easy-to-use shooter weighs in at just over 211 grams and easily fits in your pocket. It records shake-free 4K video, has a vertical body, and even has a built-in stand for capturing content hands-free. Sound like something you’d be interested in picking up? Keep reading to find out more.
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Pre-order/$2,200Today, Sony is announcing its latest full-frame interchangeable lens camera, the ZV-E1. The 12MP sensor here allows this camera to be the “world’s most compact, lightweight full-frame interchangeable lens camera” that has a lot of functionality packed in. With the ability to record 4K120, 1080p240, and even 4:2:2 internally, this camera is sure to be a go-to for budding cinematographers and content creators alike. Want to learn more, like the price and when you can buy it? Head below to find out all we know so far.
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This week, FUJIFILM is announcing its X-H2 high-resolution mirrorless camera, featuring the “world’s first 40MP APS-C sensor,” which also has the ability to record 8K30, 4K60, and 1080p240 video. Yep, you read all that right. This is a pretty impressive APS-C mirrorless camera, all things considered. And, given its premium features, it’s priced pretty competitively.
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Today, Nikon is announcing its Z 30 vlogging-focused creator camera with some impressive specs for its price. Delivering a 20.9MP sensor, an ISO range of 100 to 51,200, and both eye- and animal-detection autofocus, this camera could become a game changer in the creator space. So, let’s dive into all the Nikon Z 30 has to offer.
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Recently, Canon updated its iconic R Series of cameras with an all-new form factor: APS-C. That’s right, there are two new cameras being introduced today with the R7 and R10, both featuring mirrorless APS-C sensors. The R7 packs a whopping 32.5MP sensor while the R10 comes in at 24MP, but both are powerhouses in their own right. So, without further ado, let’s see if either the Canon EOS R7 or R10 will be your next mirrorless camera.
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Today, Sony introduced the a7 IV full-frame mirrorless camera, something that photographers and videographers alike have been waiting a long time for. Packing an all-new 33MP Exmor R sensor, flip-out display, 4K 60FPS video, and 759-point hybrid autofocus, this camera is sure to knock your socks off when it comes to capturing stunning content. There’s quite a lot to like here, so without further ado, let’s take a closer look at the latest Sony a7 IV.
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Nikon’s latest mirrorless APS-C camera, dubbed the Z fc, features a 20.9MP sensor and is designed to be your retro 4K shooter. This time around, Nikon adopted an older styling for its new camera while still packing the latest-generation technology. What all can the Nikon Z fc do and when can you buy it? Let’s take a closer look.
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SmallRig, a well-known brand around videography and content creator groups, just announced its Mini Follow Focus 3010. This wheel-shaped device easily attaches to your camera and supports both DSLRs and mirrorless shooters. It’s compatible with many standard wheels so you can use it with gear that you already own. How can the SmallRig Mini Follow Focus 3010 upgrade your videography kit? Let’s take a closer look.
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Originally launched last September, famed photographer Peter McKinnon is updating his lineup of camera bags with NOMATIC, this time featuring a smaller and easier-to-carry size as well as a few other bells and whistles. I’ve spent the past 24 hours or so with a new NOMATIC Peter McKinnon 25L Camera Backpack as well as the 8L Camera Sling, and these are my thoughts.
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SIGMA, an industry leader in photography equipment, just launched the newest member of its fp series of cameras. Part of the “world’s smallest and lightest full-frame digital single-lens mirrorless cameras,” the all-new SIGMA fp L delivers a 61 megapixel sensor that is perfect for both still and video work. What does this unique camera bring to the table? Let’s take a look.
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The original Pocket Cinema Camera 6K was launched in August 2019 as the company’s latest release with a Super 35 sensor, EF mount, and more. Well, it’s time the company updated its beloved camera. With the introduction of the Blackmagic Pocket Cinema Camera 6K Pro, Blackmagic is delivering on several features that many videographers have wanted, including a new battery grip that offers longer runtime, a bolt-on Pro EVF, and more. Does the Pocket Cinema Camera Pro 6K pique your interest? If so, keep reading to find out more about the company’s latest release.
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Zhiyun is continuing its legacy with the Crane 2S 3-axis gimbal. Expanding on its DSLR gimbal lineup, you’ll find support for some of the larger camera bodies out there, including the Blackmagic Pocket Cinema Camera 6K, Canon 1DX II, Panasonic S1H, and many others. While most gimbals can’t carry a heavy payload, the Crane 2S puts the competition to shame. Offering an all-new FlexMount system that simplifies setup, a vertical shooting mode, and expandability, this gimbal will be a go-to for cinematographers of all kinds.
Olympus, though eventually shutting its doors, is releasing one more camera to the masses. Dubbed the Olympus OM-D E-M10 Mark IV, this new camera is “around half the size and weight of other interchangeable lens cameras”, this is designed to offer maximum mobility thanks to a compact build that even extends to the lens lineup. You’ll find a 20.3MP sensor capable of capturing 4K30 video plus in-body image stabilization capable of assisting in capturing steady shots.
Yesterday, Sony announced its brand-new A7S III DSLR that offers killer 4K 120FPS recording, a flip-out screen, insane low-light performance, and much more. Today, SmallRig, a manufacturer of cages and other camera accessories, announced its Master Kit for the A7S III, which will become a staple of many when picking out a cage for their camera. What all does the SmallRig Sony A7S III Master Kit do? Well, keep reading to find out.
Blackmagic is well-known around here for its (relatively) budget-friendly cinema cameras. While RED charges upward of $55,000 for some camera bodies, Blackmagic has models that are much more affordable for those wanting to shoot with something higher-end than a DSLR but aren’t quite ready for cinema-level gear. Well, the latest from Blackmagic, the URSA Mini Pro, offers something that, really, nobody else can even begin to claim: 12K 60FPS recording. That’s right, the URSA Mini Pro records 12K footage — and it can even be edited on a laptop.