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Amazon announces Alexa+ access for everyone in the U.S. – FREE for Prime members

After sitting is early access mode for Echo customers for quite some time, Amazon has now announced that Alexa+ is now available for everyone. The upgrade AI assistant costs $19.99 per month, but you can score at no additional cost if you’re a Prime member. 

Amazon says “Alexa+ builds on what customers have always loved about Alexa, but it’s also completely new and significantly more capable.” It is apparently “smarter, more conversational, more personalized, and can get a wide range of things done on your behalf.” Amazon says that tens of millions of folks have already joined its early access program – it has been available with purchase or ownership of a wide-range of Echo gear for a while now. 

Here are the quick takeaways from today’s announcement:

  • Alexa+ is now available in the U.S. for $19.99 per month and included at no additional cost to Prime members.
  • New free tier lets non-Prime members in the U.S. try the Alexa+ chat experience via Alexa.com and the Alexa app.
  • Alexa+ is available on Alexa-enabled devices, Alexa.com, and the Alexa app—and will continue to get even smarter, faster, and more capable.

And here are the three options those interested have to score Alexa+ – there is a FREE Alexa+ chat service (details below), but Prime members can score Alexa+ for Prime for “unlimited access to the full set of Alexa+ capabilities,” or you can just pay $19.99 to get it:

  • Alexa+ for Prime: Available everywhere, unlimited (free): Prime members can get unlimited access to the full set of Alexa+ capabilities—available to the whole household, across Alexa-enabled devices, Alexa.com, and the Alexa app—for free, as part of their Prime membership. Alexa+ also helps members get the most out of Prime benefits like Amazon Photos, Prime Video, and Amazon Music.
  • New Alexa+ chat (free): Customers without Prime can try Alexa+ through a new free chat experience at Alexa.com and in the Alexa app. This experience features a text-based chat interface to get quick answers, plan, research, and explore new topics. Access to the free Alexa+ experience will be limited based on use.
  • Alexa+: Available everywhere, unlimited ($19.99 per month): Customers can get unlimited access to the full set of Alexa+ capabilities—available to the whole household, across Alexa-enabled devices, Alexa.com, and the Alexa app. Customers can use Alexa+ to learn, gather information, stay organized, summarize complex topics, shop Amazon and beyond, book reservations, coordinate across family calendars, meal plan, and much more.

How to use Alexa+

To start your access to Alexa+ you can simply just ask Alexa to upgrade it for you: “Alexa, upgrade to Alexa+” or you can head over to your Amazon account at Alexa.com. 

Customers can learn more about Alexa+, and sign up for Amazon Prime (or if eligible, start a free 30-day trial) to enjoy the full set of benefits, including Alexa+ by visiting Amazon.com/AlexaPlus. Customers without Prime can also start using the new free Alexa chat experience today by visiting Alexa.com.

We are also still tracking some notable deals on Echo gear that will provide full access to Alexa+ (if you’re a Prime member:

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices