The 2026 Amazon Big Spring Sale has now been officially announced. Amazon’s giant annual spring sale event will once again take place in late March and we now have the official dates alongside a teaser on some of the deals, what to expect, the Amazon Big Spring Sale Doorbuster deals, and more.
When is the Amazon Big Spring Sale this year?
Amazon’s 2026 Big Spring Sale will go live on March 25 at the usual 12:01 a.m. PT/3 a.m. ET.
How long is Amazon Big Spring Sale 2026?
Everything starts on March 25 and runs for a full week until March 31 at 11:59 a.m. PT (April 1 at 2:59 a.m. ET). This year’s sale kicks off on a Wednesday and runs through the weekend until the following Wednesday to give shoppers at a chance at the deals over the weekend too.
Amazon Big Spring Sale Doorbusters
Amazon is announced a few new ways to shop during this year’s Big Spring Sale. Some of which are riffs on what we saw during the big Prime events last year including the Top 100+ Deals and a series of refreshed daily deal drops:
- Three new Top 100+ Lists: “Browse the Big Spring Sale Top 100+ lists, carefully curated collections of our favorite seasonal picks. Shop the Top 100+ Deals featuring savings across all categories, Top 100+ Health & Wellness with premium beauty, personal care, wellness products, and vitamins, and Top 100+ Spring Favorites showcasing seasonally relevant essentials perfect for refreshing your home, wardrobe, and routine.”
- Refreshed daily deal drops: “Each day brings fresh deals aligned with seasonal shopping needs—from Easter Essentials and Home Refresh to Spring Beauty, Spring Cleaning, and Travel Must-Haves. Check back daily to discover new savings throughout the event.”
- Doorbuster deals: “Browse Big Spring Sale’s Doorbuster deals, which feature big savings across categories. Shop Doorbuster deals starting at 40% off across fashion, beauty, electronics, and more.”
What are the best Amazon Big Spring Sale deals?
We will have to wait to find out the actual details on this for now, but Amazon is giving us a general idea at this point:
- Up to 50% off Amazon Outlet
- Up to 40% off Fashion, and up to 30% off Beauty
- Up to 40% off Easter
- Up to 35% off Kitchen, and up to 25% off Home
- Up to 30% off Lawn & Garden
- Up to 25% off Grocery
We of course will be working around the clock to uncover the most notable deals on everything, including the best Apple Big Spring Sale deals, discounts on Google and Samsung gear, smart home upgrades, EVs, and TVs, and price drops on gear to ready your outdoor space as the weather gears nicer across the country.
Do you need to be a Prime member to shop the Big Spring Sale?
No, you don’t, but there are usually some notable deals for those that are. This is generally true at Amazon throughout the year anyway, but we do tend to see some particularly notable and exclusive discounts for Prime members landing across several product categories during these sale events.
Early Amazon gear Big Spring Sale deals already live
- Amazon Echo Dot Max $75 (Reg. $100)
- Amazon Echo Studio $190 (Reg. $220)
- Amazon Echo Spot $50 (Reg. $80)
- Amazon Echo Dot Kids $40 (Reg. $60)
- Amazon Echo Pop Kids $30 (Reg. $50)
- Amazon Echo Show 8 $140 (Reg. $180)
- Amazon Echo Show 11 $170 (Reg. $220)
- Amazon Echo Show 5 $70 (Reg. $90)
- Amazon Echo Show 15 $255 (Reg. $300)
- Amazon Echo Show 21 $350 (Reg. $400)
- Amazon Fire TV Stick 4K Select $18 (Reg. $40)
- Or $14.99 with code FTVSELECT for select accounts
- Amazon Fire TV Stick 4K Plus $25 (Reg. $50)
- Amazon Fire TV Stick 4K Max $35 (Reg. $60)
- Amazon Fire TV Cube $100 (Reg. $140)
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