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Best Buy launches giant weeklong Ultimate Upgrade Sale: AirPods, iPhone 17 Pro, Pixel 10, TVs, more

Best Buy has now launched a massive Ultimate Upgrade Sale featuring loads of deals on top tier tech products from Apple and Google, to smart TVs, smart home, gaming gear, and more. While much of the best Apple deals are matched or even lower over at Amazon, there are hundreds of price drops to check out here. 

Best Buy Ultimate Upgrade Sale 

Best Buy largely remained rather quiet during the late March Big Spring Sale at Amazon, but it did launch a sizable sale just beforehand and now it is going big again with another weeklong event. The Best Buy Ultimate Upgrade Sale is now live through Sunday, April 19. 

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Apple deals

As mentioned above, there are also plenty of Apple deals on tap at Best Buy right now, but Amazon was already delivering much of the same discounts and, some cases, even lower prices. We have already rounded up all of this week’s most notable Apple deals right here, but we will drop down some highlights for you below:

AirPods

M5 MacBook Air 

Apple Watch Series 11

Google Pixel 10 deals

Much of the same goes for this week’s Google Pixel offers as well. Yesterday, before this Best Buy sale launched, Amazon served up a series of notable deals across the latest unlocked Google Pixel 10 lineup at up to $300 off. This includes the Pixel 10, Pixel 10 Pro, 10 Pro XL, and Pixel 10 Pro Fold, as well as a new Amazon all-time low on the most affordable 2026 model Pixel 10a starting from $449 shipped:

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Cash in your old tech

Best Buy is also featuring a “Cash in your old tech” section in the Ultimate Upgrade Sale (scroll down about half way on this page to see it), as one might expect. This is where you’ll find a series of elevated trade-in values to flip some of your older tech for new gear. Again, when it comes to Google, Samsung, and Apple gear, just be sure to double check the trade-in value on the official sites before committing to anything at Best Buy, but it does often have more than competitive rates.

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices