Amazon has now officially confirmed the start time and dates for the 4-day 2026 Prime Day sale.
Back in late April it announced that it was shipping one of its biggest shopping event of the year up a month this year, from July to June, and now we know exactly when.
When is Prime Day 2026?
The 2026 Amazon Prime Day event will start on June 23, as per its official announcement on the Amazon News page. The early deals are now live on this page.
What time does Prime Day start this year?
Amazon Prime Day will start on 12:01 a.m. PDT/3:01 a.m EDT on June 23.
How long is Prime Day?
While historically speaking the summer Amazon Prime Day event has been a 2-day affair, last year it switched over to a 4-day event and it is once again following that format for 2026. The massive sale event will start on June 23 and continue right through to June 26 at 12:01 PDT/June 27 at 3:01 a.m. EDT.
As part of today’s official announcement, Amazon said it will be “bringing millions of exclusive deals” to its Prime members this year across more than 35 product categories, including “clothing, beauty, kitchen, home, and electronics.”
Prime early deals now live
While the bulk of the deals will go live on June 23, there are already loads of early deals live right now and we will have more details on the best of them this morning, and throughout the rest of the month.
- Amazon Devices (these deals should be live soon – Amazon has not provided a date): Prime members save up to 60% off gear like the Echo Dot Max, Echo Show 11, and Echo Show 8+ Carrera Smart Glasses bundle. On top of that, Amazon will be offering up to 65% off select devices across Kindle, Ring, Echo, Fire TV, Blink, and eero—including the Kindle Colorsoft Essentials bundle, Ring Battery Doorbell Plus, and Blink Outdoor 4 bundle.
- Books and Audible: Up to 45% off Kindle Device bundles, up to 65% off print books, up to 80% off top Kindle titles, and three months free of Kindle Unlimited and Audible.
- Prime Video: Up to 50% off select rentals and purchases, plus subscriptions starting at $0.99 per month.
- Prime Visa and Prime Store Card: Get a $200 Amazon gift card instantly upon approval for Prime Visa (June 11–July 9) or $120 for Prime Store Card (June 23–26). Earn 10% back or more on exclusive deals, plus unlimited 5% back year-round at Amazon.com, Whole Foods Market, and more—with no annual fees. During Prime Day, cardmembers can also earn 7% back on eligible Amazon.com purchases (June 23-26) when they choose No-Rush Delivery. Terms apply.
Updating…
FTC: We use income earning auto affiliate links. More.
Comments