Samsung’s new 55-inch The Frame smart TV returns to Amazon all-time low at $1,198

Reg. $1,300/$1,198

While the previous deal we featured on the new 65-inch has now jumped up in price a little bit, Samsung and Amazon are now offering all-time low pricing on the 2025 model 55-inch The Frame LS03F Smart TV. As per usual, this regularly $1,300 new release is now a few bucks less over at Amazon – Samsung is charging $1,199.99 shipped and Amazon has it at $1,197.99 shipped. 

The previously mentioned 65-inch variant is still on sale at over $100 off on Amazon, but it is now about $130 above our previous mention. 

These all-new 2025 model The Frame TVs landed back in April as the brand’s latest-generation releases to join the far more expensive 144Hz The Frame Pro – this one starts at $2,200 and isn’t seeing any price drops right now. 

The standard 2025 The Frame models are still a notable option for folks who don’t need the premium experience on the Pro. They deliver dynamic refresh technology, gaming at up to 4K 144Hz (120Hz native refresh rate), built-in Amazon Alexa, four HDMI ports, and an included Slim Fit Wall Mount, alongside the enhanced Samsung Vision AI features:

Welcome to a new era of television now the TV is tailored to you. Our AI processor enhances picture and sound quality, ensuring all your content is upgraded to stunning resolution⁵ with optimized audio. Plus, now you have the ability to interact with what you watch: get real time translations of what you’re watching with subtitles in your language, control your TV with hand motions while wearing a Galaxy Watch, and more.

Dive into our launch coverage for a closer look. 

2025 Samsung The Frame smart TV features:

Featuring a matte screen for a print like finish, Pantone Validated colors, and a slim customizable bezel that looks like a gallery frame, the TV for art lovers has access to curated works from top tier galleries and museums to blend into any style or décor. Samsung Vision AI powers superb picture, sound and personalized TV experiences.