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Sony now offering massive $900 price drops on some of its most popular Alpha series mirrorless cameras

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We don’t feature a ton of proper mirrorless and DSLR camera deals around here – they are, after all a bit of a niche or acquired taste for some these days. But Sony has some of its most popular models seeing some gigantic price drops this week at up to $900 off the list prices, including the Alpha 7R V and Alpha 7 IV, for folks looking to get in on the action or upgrade to a hardcore solution. 

While there are a number of Sony cameras seeing price drops right now on the official site, one of the clear highlights here is the Alpha 7R V Full-frame Mirrorless Interchangeable Lens Camera. You’re looking at a regularly $4,200 pro-grade shooter here that is now seeing a gigantic price drop down at $3,299.99 shipped. That’s obviously still quite the investment, but it is also $900 off the list price and the lowest we have ever tracked on the official Sony site. 

  • Next-generation AF with Real-time Recognition autofocus deep learning AI
  • 61.0 MP2 full-frame back-illuminated Exmor R™ CMOS sensor
  • Advanced BIONZ XR™ engine boosts overall processing speed by up to 8×3
  • Outstanding filmmaking with 8K 24p/25p4 and 4K 60p/50p5
  • Advanced optical 5-axis in-body image stabilization for 8-step compensation6
  • Unique 4-axis LCD monitor combining tilting convenience and side-opening flexibility
  • Selectable large/medium/small RAW image sizes and quality
  • Active Mode image stabilization for stable handheld movie shooting
  • Improved Pixel Shift Multi Shooting responds to changing conditions
  • Human pose estimation utilizes subject form data recognition
  • Improved accuracy of WB control with Visible Light and IR sensor

Anther highlight here is the Alpha 7 IV Full-frame Interchangeable Lens Camera. Featuring a 33MP sensor and 4K/60p video action, this one has dropped from $2,700 down to $1,999.99 shipped. That’s $700 off the list price and the best we can find for a Body Only listing. You’ll also find the Body with the 28-70mm Zoom Lens down from $2,900 to $2,199.99 shipped right now as well. 

  • 33MP1 full-frame Exmor R™ back-illuminated CMOS sensor
  • 8x more powerful2, next generation BIONZ XR™ image processing engine
  • Up to 4K 60p11 10-bit 4:2:2 w/ full pixel readout in all rec. formats
  • 7K oversampling full-frame 4K11 30p 10-bit 4:2:2 w/ no pixel binning
  • Real-time Eye-AF for humans, animals, birds for photo and movie
  • S-Cinetone, S-Log3, HLG and 10 Creative Look presets in-camera
  • Advanced movie features; Focus Map16, Breathing Comp14., AF Assist17
  • UVC/UAC live streaming up to 4K 15p/1080 60p w/ internal recording
  • Low noise images w/ ISO up to 204800 and 15+stop dynamic range3
  • 5-axis in-body image stabilization and Active Mode18 for handheld movie

Browse through the rest of the Sony DSLR and Mirrorless camera deals on tap right now on this landing page

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices