Official Amazon gear fall Prime Day deals now live: Up to 50% off Echo, Kindle, Fire TV, more

Up to 50% off/Amazon gear

The Amazon fall Prime Day sale is now officially live and we are tracking loads of notable discounts on its latest Echo and Ring gear, the new Fire TV releases, and more. Joining the all-new Kindle devices and the $35 all-new Amazon Kindle Click Bluetooth Page-Turn Remote, the just-revealed Fire TV Stick 4K is still carrying a 50% off launch deal. We also have Echo smart speakers at up to 50% off, the latest Echo Show smart displays up to $100 off, all-time lows on the latest Ring doorbells at up to $100 off. Check it all out below.

All-new 2026 Fire TV Stick 4K

Amazon revealed its all-new Fire TV Stick 4K and the updated remote included, and you can now score with a giant 50% launch discount, alongside deep discounts across the Fire TV Stick lineup:

• NEW 2026 Fire TV Stick 4K $30 (Reg. $60)
  • Clip the on-page coupon or use code 4KINTRO at checkout

• Amazon Fire TV Stick HD: $16 (Reg. $40)
• Amazon Fire TV Stick 4K Max, Wi-Fi 6E: $45 (Reg. $85)
• Amazon Fire TV Cube, 4K Ultra HD, Wi-Fi 6E: $90 (Reg. $200)
• Amazon Fire TV Stick 4K Plus, Wi-Fi 6: $38 (Reg. $70)
• Amazon Fire TV Alexa Voice Remote Pro: $20 (Reg. $35)

Echo smart speakers

• Amazon Echo Spot Smart Alarm Clock, Ocean Blue (Pack of 2): $110 (Reg. $220)
• Amazon Echo Spot Smart Alarm Clock, Black (Pack of 2): $110 (Reg. $220)
• Amazon Echo Spot Smart Alarm Clock, Glacier White (Pack of 2: $110 (Reg. $220)
• Amazon Echo Spot Smart Alarm Clock, Ocean Blue: $55 (Reg. $110)
• Amazon Echo Spot Smart Alarm Clock, Glacier White: $55 (Reg. $110)
• Amazon Echo Spot Smart Alarm Clock, Black: $55 (Reg. $110)

• Amazon Echo Studio, Graphite: $180 (Reg. $220)
• Amazon Echo Studio, Glacier White: $180 (Reg. $220)

• Amazon Echo Dot Max, Graphite: $80 (Reg. $120)
• Amazon Echo Dot Max, Amethyst: $80 (Reg. $120)
• Amazon Echo Dot Max, Glacier White: $80 (Reg. $120)

• Amazon Echo Dot, Charcoal (Pack of 2): $80 (Reg. $160)
• Amazon Echo Dot, Deep Sea Blue (Pack of 2): $80 (Reg. $160)
• Amazon Echo Dot, Deep Sea Blue: $40 (Reg. $80)
• Amazon Echo Dot, Charcoal: $40 (Reg. $80)
• Amazon Echo Dot, Glacier White: $40 (Reg. $80)

• Amazon Echo Dot Kids, Dragon Design: $40 (Reg. $90)
• Amazon Echo Dot Kids, Stardust Design: $40 (Reg. $90)
• Amazon Echo Dot Kids, Rainbow Swirl Design: $40 (Reg. $90)
• Amazon Echo Dot Kids, Owl Design: $40 (Reg. $90)

• Amazon Echo Pop Kids, Marvel’s Avengers Design: $22 (Reg. $50)
• Amazon Echo Pop Kids, Disney Princess Design: $22 (Reg. $50)

Echo Show smart displays

• Amazon Echo Show 8, Glacier White: $125 (Reg. $200)
• Amazon Echo Show 8, Graphite: $125 (Reg. $200)

• Amazon Echo Show 11, Glacier White: $150 (Reg. $250)
• Amazon Echo Show 11, Graphite: $150 (Reg. $250)

• Amazon Echo Show 5 Kids, Galaxy: $60 (Reg. $110)
• Amazon Echo Show 5, Glacier White: $60 (Reg. $100)
• Amazon Echo Show 5, Cloud Blue: $60 (Reg. $100)
• Amazon Echo Show 5, Charcoal: $60 (Reg. $100)

• Amazon Echo Show 15: $250 (Reg. $350)
• Amazon Echo Show 21: $350 (Reg. $500)

New 2026 Kindle lineup

• Standard Kindle 16GB – $149.99
• Kindle Aluminum 32GB – $189.99
• Kindle Paperwhite 16GB – $199.99
• Kindle Paperwhite Signature Edition 32GB – $249.99
• Kindle Colorsoft 16GB – $289.99
• Kindle Colorsoft Signature Edition 32GB – $319.99
• Kindle Click Bluetooth page-turn remote – $34.99
• Kindle Magnetic charging stand – $59.99
• Kindle Page Turn Cover with Physical Buttons – $79.99

Amazon Kindle

• Amazon Kindle 16GB, Black: $104 (Reg. $150)
• Amazon Kindle 16GB, Matcha: $104 (Reg. $150)

Amazon Kindle Paperwhite

• Amazon Kindle Paperwhite Kids 16GB, 7″ Display: $170 (Reg. $230)
• Amazon Kindle Paperwhite Kids 16GB, Starfish: $170 (Reg. $230)
• Amazon Kindle Paperwhite Kids 16GB, Cyber City: $170 (Reg. $230)
• Amazon Kindle Paperwhite Kids 16GB, Summer Edition: $170 (Reg. $230)

Amazon Kindle Paperwhite Signature Edition

• Amazon Kindle Paperwhite Signature 32GB, Metallic Black: $170 (Reg. $250)
• Amazon Kindle Paperwhite Signature 32GB, Metallic Jade: $170 (Reg. $250)
• Amazon Kindle Paperwhite Signature 32GB, Metallic Raspberry: $170 (Reg. $250)

Amazon Kindle Colorsoft

• Amazon Kindle Colorsoft 16GB, Black: $190 (Reg. $290)

Amazon Kindle Scribe

• Amazon Kindle Scribe 64GB, Graphite: $420 (Reg. $550)
• Amazon Kindle Scribe 32GB, Graphite: $380 (Reg. $500)

Amazon Scribe Colorsoft

• Amazon Kindle Scribe Colorsoft 64GB, Graphite: $520 (Reg. $680)
• Amazon Kindle Scribe Colorsoft 32GB, Graphite: $480 (Reg. $630)
• Amazon Kindle Scribe Colorsoft 64GB, Fig: $520 (Reg. $680)

Amazon Kindle Kids

• Amazon Kindle Kids 16GB, Ocean Explorer: $123 (Reg. $180)
• Amazon Kindle Kids 16GB, Space Whale: $123 (Reg. $180)
• Amazon Kindle Kids 16GB, Unicorn Valley: $123 (Reg. $180)

Amazon Kindle Colorsoft Kids

• Amazon Kindle Colorsoft Kids 16GB, Starlight: $210 (Reg. $300)
• Hogwarts Amazon Kindle Colorsoft Kids 16GB: $210 (Reg. $300)
• Amazon Kindle Colorsoft Kids 16GB, Fantasy River: $210 (Reg. $300)

Ring smart doorbells

• Ring Battery Doorbell 4K Pro $150 (Reg. $250)
• Ring Wired Doorbell 4K Pro $150 (Reg. $250)
• Ring Battery Doorbell 2K $40 (Reg. $100)

eero Mesh routers

• Amazon eero Max 7 mesh Wi-Fi router 1-pack $420 (Reg. $600)
  • 2-pack $800 (Reg. $1,150)
  • 3-pack $1,190 (Reg. $1,700)
• Amazon eero Outdoor 7 mesh Wi-Fi router 1-pack $310 (Reg. $400)
  • 2-pack $530 (Reg. $680)
• Amazon eero Max 7 + eero Outdoor 7 bundle $730 (Reg. $1,000)
  • 2-pack bundle $1,100 (Reg. $1,550)
  • 3-pack bundle $1,500 (Reg. $2,100)
• Amazon eero Pro 6E single-node router $150 (Reg. $200)

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