Distil Union, the company behind thoughtfully crafted iPhone cases, slick wallets, and more are announcing today that it will be using Kickstarter to launch its next product: MagLock Sunglasses.
Distil Union is no stranger to success on Kickstarter as its first campaign raised over 7 times its goal (among 5 other successful campaigns). So far the company has sold iPhone wallet cases, wallets, and a few other accessories that focus on making life better through thoughtful design. Today’s announcement of Distil Union’s newest product takes the company in a bit of a different direction with a new approach to sunglasses.
MagLock Sunglasses have integrated magnets in the frame to provide security when hanging on your shirt or elsewhere. The magnets also allow the ability to safely store your shades to car mounts or any other magnetic surface.
During the Kickstarter campaign you can pick up a pair of these new shades starting at $34, almost 60% off the planned $78 retail price.
[9to5-press-release]
Distil Union adds MagLock™ Sunglasses to their line of life-simplifying products. MagLock™ uses the power of magnets to eliminate the worry of dropped or lost sunglasses
CHARLESTON, SC – June 27, 2017 – Today Distil Union introduces MagLock™ Sunglasses to ensure safekeeping for shades without add-on accessories. MagLock is the patent-pending design that integrates magnets into the frame, allowing the sunglasses to securely clasp to a shirt or conveniently mount to any magnetic surface to stay protected while not being worn.
Distil Union, the design team behind MagLock, follow the mantra: “Simplify. Smile. Repeat.” Since 2011, the team has been on a mission to simplify everyday life with problem-solving products. MagLock is a seamlessly integrated solution that is simply functional and made to satisfy the picky minimalist.
The campaign launches today on Kickstarter in celebration of National Sunglasses Day. MagLock is the company’s seventh crowdfunding project, returning to Kickstarter after six successful campaigns. The campaign goal is to fund the production of MagLock Sunglasses and ultimately alleviate the worry of dropped– or worse, lost– sunglasses.
“Because we’re designing for a new functionality in sunglasses, we took a fresh approach to the materials and construction,” explains Nate Justiss, Distil Union’s designer and co-founder. “During the design process, we discovered that we can improve not only sunglass function, but also comfort and fit.”
MagLock Sunglasses provide everyday comfort, with highly durable materials and anti-scratch, polarized lenses suitable for active lifestyles. The frames are lightweight and flexible for a comfortable fit, with a soft-touch finish to help prevent nose slips. MagLock Sunglasses are launching in two timeless, unisex styles named for Charleston beaches: “Folly” Seafarer and “Sullivan” Aviator. Available for pre-order at reduced prices at Kickstarter.com and for a planned retail price of $78 at distilunion.com after the campaign.
Justiss first explored the concept of magnetic sunglasses after losing an expensive pair of his own. Six years after creating his initial prototype for personal use, there is still nothing comparable on the market. Distil Union has fixed that– no problem.
Learn more MagLock Sunglasses product specs (pun intended) on Kickstarter.
About Distil Union
Distil Union is a micro-collective of designers having fun (and working hard) to invent simple, smile-inducing solutions to real-life problems. Founded by Nate Justiss and Lindsay Windham in 2011, the team is driven by a passion for design that carried them through hundreds of products before forming their own design group to focus on products that simply make life a little better. Their incentive to innovate comes from a deep desire to create helpful objects that people love. Distil Union products include minimalist smartphone accessories and a collection of slim wallets named Wally. For more information visit: www.distilunion.com.
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