It was bound to happen and now it has. SodaStream has introduced a new consumer beer creation system that can produce a homebrew in just a few seconds. The design and function are very similar to the company’s existing line of products. Dubbed the Beer Bar, this new appliance uses special concentrate to transform Sparkling Water into a beverage of choice. More below…

SodaStream promises “quality home-crafted beer” by using a unique solution that produces a couple of different flavors. Overall, the Beer Bar will be very familiar in terms of function and capabilities. Initially, the company will be offering a Blondie light beer than has a 4.5 ABV. One liter of mix will provide roughly three liters of beverage. SodaStream promises a “a smooth authentic taste, and a hop-filled aroma.”

After the initial rollout in Germany and Switzerland, SodaStream plans on expanding its offerings throughout 2017. Other alcohol beverages are in the works as well. According to the company’s CEO, there are significant long-term plans for this product.

“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” says Daniel Birnbaum, Chief Executive Officer of SodaStream. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”

As of today, the Beer Bar is available for purchase direct from SodaStream’s European storefront. Pricing has yet to be announced on any North American release but that is expected to come some time in 2016.

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[9to5-press-release]

SodaStream Launches Homemade Beer System

AIRPORT CITY, Israel, May 30, 2016 /PRNewswire/ — SodaStream International Ltd. (Nasdaq: SODA), the leading global manufacturer and distributor of Sparkling Water Makers, has announced the release of its new home beer system, the Beer Bar. The brand is an exciting concept of making quality home-crafted beer using sparkling water and a unique beer concentrate brewed to perfection.

The Beer Bar is unveiled with a light beer called Blondie that has a smooth authentic taste, and a hop filled aroma. The Beer Bar enables consumers to concoct crafted beer in seconds by adding Blondie concentrate to Sparkling Water. Blondie contains 4.5% alcohol by volume, the average level found in most global beer brands. A one liter Blondie bottle yields approximately three liters of beer.

“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” says Daniel Birnbaum, Chief Executive Officer of SodaStream. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”

SodaStream chose to first launch the Beer Bar in some of Europe’s beer capitals. The product is available in SodaStream Germany’s online store www.sodastream.de and at leading retailers in Switzerland. Other markets are expected to launch the Beer Bar in late 2016 and 2017.

About SodaStream
SodaStream is the world’s leading manufacturer and distributor of Sparkling Water Makers, which enable consumers to easily transform ordinary tap water into sparkling water and flavored sparkling water in seconds. By making ordinary water more exciting and fun to drink, SodaStream helps consumers drink more water. Sparkling Water Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks. The products promote health and wellness, are environmentally friendly, cost effective, and are customizable and fun to use. Products are available at more than 70,000 retail stores across 45 countries, including approximately 13,000 retail stores in the United States. To learn more about how SodaStream makes water exciting and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube, visithttp://sodastream.com.

[/9to5-press-release]

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