Timex showcases new $149 iQ+ Move fitness tracker that’s designed for traditional watch enthusiasts

While fitness trackers like Apple Watch and Fitbit excel at monitoring our activity levels throughout the day, they aren’t always the most fashion-forward accessories. Leave it to industry veteran Timex to come up with an attractive alternative. Its new iQ+ Move Watch offers classic styling and enough juice under the hood to still track your movements.

iQ+ Move has the usual simple Timex watch face that you’d expect with a few key additions. A smaller Activity gauge resides in the lower right quarter and it provides updates throughout the day on your movement goals. It also has smartphone connectivity that relays your stats to the free Timex app. iQ+ can also track your sleep metrics and it is water resistant to 50 meters. Timex is currently selling its latest watch for $149 in men’s and women’s varieties with extra bands available for purchase, too.

Timex is an American heritage watch brand renowned for its timeless designs. Founded in 1854, Timex has established a tradition of creating high-quality, innovative watches to suit the needs of every customer. Timex® watches have been a part of consumers lives for over 160 years, and today combine high-end Italian designs with cutting edge German engineering to offer customers quality products.

Source: Timex