Amazon takes up to 37% off Kindle E-readers w/ Prime-only sale starting at $50

Amazon currently offers discounts on three versions of its popular Kindle E-reader starting at $49.99 with the entry-level model. That’s a savings of $30 from the regular going rate and matches the all-time low from Black Friday. The other models actually beat Black Friday pricing, setting all-time low prices. In order to take advantage of the discounts, you’ll need to be signed up for Amazon’s Prime membership service. Each model is highly rated at 4+/5 stars from over 50,000 combined reviewers.

Kindle Discounts:

• Kindle E-reader: $50 (Reg. $80)
• Kindle Paperwhite E-reader: $90 (Reg. $120)
• Kindle Voyage E-reader: $150 (Reg. $200)

The all-new Kindle is 11% thinner and 16% lighter than the previous generation Kindle, making it easy and comfortable to hold in one hand. Recent studies have shown that evening exposure to blue light from backlit screens like tablets and smartphones can suppress the body’s production of melatonin, a naturally occurring hormone that helps the body fall asleep. Because the Kindle display emits no light, you can read anytime without losing sleep. Unlike reflective tablet and smartphone screens, the high contrast touchscreen display eliminates glare in any setting—even direct sunlight.