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both Apple and Amazon have several plus potins on their side and are unarguably the market leaders in many ways. So, neither Apple nor Amazon are consistently feature rich.3. There’s a reason so many people are willing to pay the Apple premium : It’s not true about all Apple products. The Ipad2 costs less than the Motorola Xoom. iPhone 3Gs is available for under $50. iPhone 4 costs the same as any top of the line smartphone. No doubt Apple sells on quality and not price but if people would have been ready to pay the premium, Apple would have charged accordingly. Similarly Amazon isn’t at the costlier side of Cloud Computing. Microsoft Azure is a whole lot costlier.4. It might require a lot more effort to achieve even a comparable experience. : You mentioned the depending upon use case phrase while mentioning that Amazon might be more expensive but comfortably left it while mentioning this line. Depending on the use case you might find Windows Azure or Google App Engine easier to implement for the same developer/user experience.5. The lock-in point that you talk about doesn’t make sense. Lock-in because you might have to repurchase apps you have is equally true for an Android or Windows Phone 7 device. Or lock-in if you are developing for the cloud is probably equally true about Azure as it is about Amazon.6. it likely will require using more third-party services : I am not sure but I think that people on Microsoft Stack will have to use less third party tools on Azure than on Amazon EC2.There are several more things I can talk about but the very foundation of the article is baseless. I would highly recommend that you get the facts and figures that backup the stuff that you mention.