This morning, Garmin announced a new addition to its line of popular fitness trackers. The vívomove is unlike its siblings in that it sports a much more traditional design. There would be no fault in confusing it with a normal analog watch. Garmin is hoping to appeal to a whole different subset of potential users with this classic look. With prices starting at $149, vívomove has the potential to be a hot item this Christmas.
At its core, vívomove is a traditional watch with all the typical functions you’d expect. It comes in black, white, rose gold, gold, and silver with silicone and leather band options for each color. There have been plenty of fitness tracker releases lately that focus on watch-like designs (see Huawei, Apple, others) but this is a first for Garmin.
The fitness aspect of the watch is handled by two curved bars that can be found on either side of the face. A black meter fills as more activity occurs during the day. On the opposite end, the red bar shows how long you’ve been inactive. This is one of the more simple means of communication that we’ve seen in a fitness tracker.
Garmin is marketing vívomove as an “all-day” device, it’s designed to record your movement throughout the day and sleep cycles at night. It stores all of this data via Garmin’s Connect system for iOS and Android. A one-year battery is a key piece to the puzzle and standout feature that differentiates vívomove from the competition. It’s a welcome spec for a device that’s being billed as a 24-hour wearable.
The Garmin vívomove is now available for purchase from Amazon with prices starting at $149.99 for the Sport model. It ships with a leather band on the Classic Edition for $199.99, while the Premium brings a gold casing for $299.99.
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[9to5-press-release]
Add style to activity tracking with vívomove™ from Garmin®
OLATHE, Kan.–(BUSINESS WIRE)–Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced vívomove, a fashionable analog watch with activity tracking1 features and one year battery life. Adding style to activity tracking the vívomove combines classic design with function, monitoring steps and sleep and reminding users when they’ve been inactive too long with its move bar. With one-year battery life, a water rating of 5ATM (50 meters) and a variety of interchangeable bands2 vívomove is wearable 24/7, no matter the occasion.
“The style-focused vívomove is an exciting addition to Garmin’s wide-ranging line of activity trackers, making it easier than ever to stay fashionable and active,” said Dan Bartel, Garmin vice president of worldwide sales. “Whether you’re heading into the boardroom or walking into a ballpark, vívomove has you and your steps covered.”
Designed to be worn all day vívomove features a timeless analog style face and is available in several models: the sleek vívomove sport, vívomove classic with leather straps, and the more upscale vívomove premium with leather straps and full steel body. With interchangeable leather and silicone strap options and a variety of fashionable case finishes including black, white, rose gold-tone, stainless steel, and gold-tone, the vívomove can be customized to a user’s personal style. It’s swim and shower safe3 with a water rating of 5 ATM, and has up to one year of battery life, no recharging needed.
The watch face features two bars that allow users to view step progress and inactivity at a glance. The bar on the left side of the face shows the progress toward a user’s personalized daily step goal. The red bar on the right side of the watch face reminds users when they’ve been inactive too long, filling half way after one hour of inactivity and building with every 15 minutes after that until its reset by walking for a couple of minutes. The vívomove also tracks how well users slept by monitoring movement and restlessness.
Throughout the day, the vívomove automatically syncs with the Garmin Connect Mobile app, a free online fitness community where users can track workouts, sleep patterns and trends, join online challenges to compete against friends and earn virtual badges. They can also receive Garmin Connect Insights, smart wellness insights personalized to each user that provide cues to help them reach goals, shout-outs when milestones have been met and relevant healthy tips from experts. Insights also show users how they are doing in comparison to people like them for extra motivation.
The vívomove is available in sport (black or white) for $149.99, classic (black with leather band or rose gold-tone with leather band) for $199.99, and premium (stainless steel with leather band or gold-tone steel with leather band) for $299.99.
The vívomove accessory sport bands will be available in white and black for $29.99. Leather accessory bands will be available in black, rose gold/white, dark brown, and light brown for $59.99. The vívomove is also compatible with other 20mm bands on the market for complete user customization.
The ever-expanding Garmin fitness segment develops technologies to enhance and promote healthy and active lifestyles. Whether users are runners, cyclists, swimmers, multi-sport athletes, or simply looking to stay active throughout the day, there is a product that can help them reach their health and fitness goals.
For decades, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary business units, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin’s virtual pressroom at garmin.com/newsroom, contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin, twitter.com/garmin, or youtube.com/garmin.
1 See Garmin.com/ataccuracy
2 Accessory bands sold separately
3 Leather bands may be damaged by use while swimming or showering.
About Garmin
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin is a registered trademark. Vívomove and Garmin Connect are trademarks of Garmin Ltd. or its subsidiaries.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
[/9to5-press-release]
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