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Update (8/15 11:15am): Amazon also has the Fire Kids 7-inch 8GB Wi-Fi Tablet in three colors down to $69.99 shipped (Reg. $90). It ships with a two-year no questions asked warranty, which is perfect for kids!

In honor of school starting up, Amazon has launched a new sale this morning focused on its Kindle E-readers. Free shipping is available on each of today’s deals. The All-New Kindle E-reader is available for $59.99 (Reg. $80). This is the first significant discount on this model (aside from Prime Day) since it was released back in June. Amazon’s latest release has an updated design that is available in either black or white. Features include “multiple weeks” of battery life, Bluetooth connectivity and an “easy on your eyes” touchscreen display. This is the best-selling Kindle device with a 3.8/5 star rating from 942 Amazon customers.

Next up, the popular Kindle Paperwhite E-reader is marked down to $99.99 (Reg. $120). Today’s deal is a match for the lowest price that we’ve seen at Amazon outside of a Prime members promotion. The Kindle Paperwhite has a high resolution 300ppi display that does not reflect the sun, “even in direct light.” Users can expect weeks of battery life on a single charge. Rated 4.5/5 stars by over 24,000 reviewers.

With your savings, swing by the Kindle accessory store and grab a discounted case, an extra power supply and more.

The all-new Kindle is 11% thinner and 16% lighter than the previous generation Kindle, making it easy and comfortable to hold in one hand. Recent studies have shown that evening exposure to blue light from backlit screens like tablets and smartphones can suppress the body’s production of melatonin, a naturally occurring hormone that helps the body fall asleep. Because the Kindle display emits no light, you can read anytime without losing sleep. Unlike reflective tablet and smartphone screens, the high contrast touchscreen display eliminates glare in any setting—even direct sunlight. Kindle is designed as a dedicated e-reader. Indulge your love of reading without interruptions like email alerts and push notifications.

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