Amazon was one of the first retailers to show its list of the hottest toys ahead of the holiday shopping season when it unveiled its must-haves yesterday. Now, we’re getting a look at what Toys R Us will be promoting in the lead up to the big day in its Great Big Book of Awesome. These prices are good from October 27th until November 19th. With over 120 pages of toys, electronics and more there is a lot to sort through. Head below for a look at page scans and our top-picks.

Toys R Us is known for its wide selection of toys but they also carry video games and have steadily expanded its inventory of Apple products. Along those same lines, the retailer is expecting to see an increase in popularity of coding toys and other electronics. A lot of the early Toys R Us deals are built-in around buying two toys from a similar line, bringing significant savings on the second item.

The Great Book of Awesome is packed with deals on the usual popular toys such as LEGO and Disney-themed items. With the release of another Star Wars movie eminent, it’s no surprise that you’ll find plenty of space-themed toys on sale. You can expect to find 20% off a wide range of LEGO sets with Toys R Us throwing in a free Star Wars Rebel A-Wing Pilot Minifig with a related purchase of $30 or more.

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One particularly notable deal is the Fisher-Price Think & Learn Code-A-Pillar kit that will drop to $38.99 (Reg. $50) in the lead up to Black Friday. This toy brings incremental coding to kids with the ability to create different reactions based on how the child builds. It’s not the most advanced coding toy out there – leave that to Kano – but it does get kids an early jump start on cause-and-effect learning.

Toys R Us is also discounting popular action figures throughout November by as much as 50%. Aside from TMNT, DC Comics, and other themes, you’ll be able to pick up two Marvel Legends action figures for $35 (Reg. $20/ea.). Additionally, all Star Wars related clothing, blasters and accessories will be buy one get one 40% off. That same promotion is being applied to all HALO, Call of Duty and Destiny Mega Bloks construction sets.

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The popular toy retailer also promises have to the new NES Classic Edition in stock on November 11 with the option to buy an extra controller too. Toys R Us will also offer $20 off Xbox One or PS4 controllers with the purchase a new system. The latest View-Master Deluxe VR kit will also be on sale for $29.99 (Reg. $40) through November.

Air Hogs’ line of kid-friendly drones are also getting significant space in this year’s Great Book of Awesome. Some of its quadcopters are Toys R Us exclusives, like the FLX Drone for $20 or the FPV Streaming model for $120. If those are items on your list this year, then Toys R Us is likely your best best. Check out our full selection of notable ad scans below for more deals and be sure to bookmark our Black Friday 2016 guide for all of the latest news and price drops.

Source: BFAds.net

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