Following Roku’s lead, Amazon is now licensing out its Fire TV platform to Seiki, Westinghouse and Element in hopes of expanding its presence in homes across America. These budget 4K Ultra HDTVs will have access “to more than 7,000 channels” plus Alexa skills. Roku made quite a bit of noise at CES last year with a number of partnerships with brands like TCL and HiSense. Combining software with hardware is proving to be a lucrative business move for all involved as it brings big name recognition to companies that are sometimes passed over.

Seiki, Westinghouse and Element will each be unveiling new TVs in 43″, 50″, 55″ and 65″ sizes. Perhaps most intriguing about these new sets is the inclusion of Alexa Voice Services within the remote. Aside from leveraging a variety of skills, users will also be able to control smart home devices from popular brands like Belkin, Philips Hue and more. Each model will be available exclusively through Amazon later this year.

Drop by our CES 2017 guide for more coverage on new releases and announcements.

“Teaming up with brands including Seiki, Westinghouse and Element on a new range of smart TVs allows Amazon to deliver an experience that’s familiar and easy to use,” said Marc Whitten, vice president, Amazon Fire TV. “Fire TV Edition offers access to a great selection of streaming and over-the-air TV and movies, Alexa for easy voice search and content control, and the many other features and experiences customers have come to expect from the best-selling line of Amazon Fire TV products.”

Source: PRNewsire