Bang & Olufsen’s B&O Play brand is designed with affordability in mind, but its latest release seems to buck that trend. The new Beoplay M5 wireless speaker was just uncovered at CES 2017 with a myriad of connectivity options including AirPlay, Chromecast, Bluetooth and Spotify connect. Additionally, it plays well with Bang & Olufsen’s existing Beolink Multiroom system. But at $599, it’s bound to be a tough buy for most consumers.

The M5 is a 360-degree speaker, so it will offer coverage in all directions when placed centrally in a space. It’s rather small at just 7.5-inches tall but B&O promises massive sound from this tiny cylinder. If anything is going to keep shoppers away, it’s the price. At $100 more than the SONOS PLAY:5, we can’t imagine many reaching for the M5 first. What it does have as an advantage is the ability to play from just about any modern device without any extra software. If you’re someone that appreciates Bang & Olufsen style, then perhaps you can swallow the larger price tag. The M5 is available for ordering today from online retailers like Amazon.

Catch up on all the latest news and releases from CES 2017 here.

Experience the power of True360 Bang & Olufsen Signature Sound through the Beoplay M5 wireless speaker. Used as a standalone or replicated in multiple rooms, the M5 Bluetooth speaker connects spaces seamlessly. The sleek cylindrical shape emits clear sound, evenly projected from all angles. Creating a stylish addition to your home’s decor, the Beoplay M5 features an aluminum top and exchangeable wool blend fabric covers from Kvadrat. Flow music throughout your home by connecting multiple M5s or one M5 to other speakers such as the Beoplay A6 or A9. M5 supports Chromecast Built-in and Beolink Multi-room technologies and connects via Bluetooth, Apple AirPlay or DLNA.

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