After delaying its new earbuds over the holiday season, Bragi has now announced that The Headphone is now available for purchase through its online store.

Bragi has dropped some of the fitness/storage features found in its previous gen offering this time around. With The Headphone, the focus remains on the music listening experience at a more affordable price tag. The set features up to 6 hours of battery life, on-board track controls, the ability to take calls, voice commands and more.

You can get the complete picture in our hands-on review. And we have already taken all of the major cord-free earbuds available on the market for a spin. You can check out how they compare to AirPods right here.

Bragi has even released a new web commercial known as “Betamax Beach Story” that will start to appear in online ads over the coming weeks. “While we would have loved to have saturated last weekend’s NFL Playoff TV coverage trying to make ear-dangling jewelry happen, Bragi is still Kickstarter-backed vs. one of the world’s most iconic brands.”

Betmax Beach Story” takes the futuristic tale of wireless headphones back to a period where music was king – 1987. The spot is set in Southern California and features a distinct 80’s vibe, boasting that The Headphone is Cellular Telephone Compatible, with High Fidelity Sound and 6 Big Hours of Big Battery.

Along with a carrying case, various sized ear-tips and a charging cable, The Headphone is available right now for $149.99.

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