Whether you’re ready or not, the holiday shopping season is upon us. And this morning one of the major players unveiled its first look at this year’s hottest gifts. Amazon has officially announced its 2017 Holiday Electronics, Toys and Home guide and it’s packed to the brim. We’ve picked out our favorite gifts, and highlighted some of Amazon’s top picks as well just below.

There will be plenty of additional holiday coverage coming down the line from 9to5Toys, but I’ll provide a quick refresher here on some essentials before we dive into Amazon’s Holiday Gift Guide.

First, be sure to follow @9to5Toys on Twitter. Throughout the holiday season this will be your go-to spot for deals, news and more. As well, our Facebook page will also be a good resource. Amazon’s official landing page for the holiday season is helpful to have in your bookmarked arsenal as well throughout the planning stages. Oh, and don’t forget a Prime membership. Let’s dive into Amazon’s 2017 holiday shopping guide.

Electronics |

Amazon has the usual impressive list of electronic gift ideas for 2017, which is neatly divided up on this page to make it easier to find just the right present for the techie in your life. The under $100 section is loaded with budget-friendly picks like the new $70 Fire TV 4K or this $50 Philips Wakeup Light.

To no surprise, Amazon’s holiday electronics gift guide has a heavy focus on smart home gadgets. That includes the entire Echo lineup, which was recently refreshed, as well as the usual big names from Philips, Nest and more. Our favorite may be the sleek GE Lighting C lamp for $200. Sure to be a big hit this year is the new Fitbit Ionic Smartwatch, which is a solid alternative to Apple Watch for those looking to step out of Apple’s ecosystem. We expect it to fall down in the $250 range at some point during the holiday season. Shop the entire electronics section of the 2017 Amazon gift guide right here.

Toys |

Amazon has gone above and beyond with this year’s Toys list. Aside from the usual top 100 countdown, you can shop individual categories focused on tech or STEM, as well as by age or product type. To no surprise LEGO dominates the list this year with its latest Star Wars and theme-style kits. You’ll also find more traditional options like Hasbro’s Connect 4 and K’NEX Building Sets, which are perfect for filling out stockings.

It has been a big year for STEM products and Amazon has clearly taken note. There’s an entire section devoted to this category, with over 100 gift ideas. My personal top-pick is the littleBits Star Wars Droid Inventor Kit for $100. With the newest film releasing this December, it’s going to be a big year for the iconic franchise. Kids will want new Star Wars gear, so you might as well help them learn to code along the way.

Hit up the Amazon 2017 Toy Guide for more ideas.

Home Goods |

The home goods gift guide is a bit more nuanced than the two mentioned above. If you’re looking for a classier idea, or something practical, you’ll want to stop here. One of our most popular non-tech products of the year has been multi-tools. This option from Gerber is sure to fit the bill as a great gift. Made in Portland, it has all of the necessary features to take on any household job and a sweet matte black design.

I’m also eyeing this Ninja Coffee Bar Brewer System that can make just about any hot or cold drink. It’s a must-have for the coffee aficionado in your life that’s looking to go above-and-beyond the usual maker. Amazon’s entire home goods gift guide can be found right here with ideas starting at under $25.

The holiday shopping season is just starting to ramp up. Be sure to keep it locked to 9to5Toys for all of the best deals and news as we head into November.

Amazon.com Unwraps its 2017 Holiday Toy List, Electronics Gift Guide and Home Gift Guide

SEATTLE–(BUSINESS WIRE)–Oct. 16, 2017– (NASDAQ:AMZN) – Amazon.com today announced the launch of its 2017 Holiday Toy List, Electronics Gift Guide and Home Gift Guide, taking the guesswork out of gifting and helping customers delight their loved ones this holiday season. Thoughtfully curated and inspired by Amazon product experts, influencers, kids and parents, Amazon’s holiday gift guides offer customers quick and easy access to the top gifts for everyone on their nice list. Customers can enjoy the convenience of shopping products featured in the Amazon holiday gift guides from anywhere via the Amazon App or hands-free by voice shopping with Alexa on any AmazonAlexa-enabled device.

Holiday Toy List

Available at amazon.com/holidaytoylist, the 2017 Amazon Holiday Toy List features more than a thousand of the most sought-after products for children of all ages and interests. Simplifying holiday gifting, the Holiday Toy List enables customers to shop by curated themes – STEM Stars, Action-Packed Toys, Too Cute Too Cuddly, Tech Toys, Family Night, Arts & Crafts, Get Active and Preschool. The Top 100 and Kid Picks are back by popular demand, both ideal for those who want quick access to a shortlist of the best-of-the-best toys and games. Kids and parents will find the top STEM toys that inspire curious minds and encourage imaginative play, as well as the latest tech toys for connected play. In addition, kids will love the toys from this year’s top new movies, Star Wars: The Last Jedi and The LEGO Ninjago Movie. Watch toys come to life in videos that showcase this year’s must-have products in select categories, such as Top 100, Tech Toys, Kid Picks and STEM Stars. The Holiday Toy List also features products that are available exclusively on Amazon, including furReal Makers Proto Max, Fisher-Price Think & Learn Smart Cycle, Disney Princess Dress Up Trunk, Candy Land the World of Sweets Game and much more. This season, customers can spend more precious moments with loved ones by relying on toy experts who hand-picked the holiday favorites from millions of toys available on Amazon.

Electronics Gift Guide

Available at amazon.com/electronicsgiftguide, the 2017 Amazon Electronics Gift Guide features more than 500 of the season’s hottest technology products, including the latest innovations from TVs to gaming systems, all in one convenient location. Tech enthusiasts can browse new releases including the Bose Soundlink Micro Bluetooth Speaker, Fitbit Ionic smartwatch and DJI Mavic Pro. The Electronics Gift Guide enables customers to shop from more than 10 areas of interest, including Entertainment, Audio & Accessories, Smart Home, Photography, Gaming, Gadgets & Gizmos and more. In addition, shoppers searching for budget-friendly gift ideas can browse the top gifts under $100 for every techie in their life. While shopping the Electronics Gift Guide, customers can enjoy expert reviews, videos from top influencers in their fields and product demonstration videos, further assisting in finding the perfect gift.

Home Gift Guide

Available at amazon.com/homegiftguide, the 2017 Amazon Home Gift Guide is a specially curated list of more than a thousand products for inside and outside the home. Gift givers can browse more than 10 easy-to-shop lists, including Cooking & Baking, Crafts & Work Space, Holiday Hosting, Décor & Furniture, Practical Gifts, Grilling & Backyard, Tools & DIY, Baby & Nursery, Pet Gifts, Smart Home and Sports & Outdoors. Inspired by some of the most influential minds in the industry, the Home Gift Guide features curated picks by Apartment Therapy, Kitchn, Athena Calderone, Jessica Biel and The Dogist, helping customers find the perfect gift for the cook, baker, home decorator, party planner, outdoor adventurer, smart home aficionado, sports enthusiast, grill master and pet lover in their life. Customers can discover the latest home trends in the Home Gift Guide, such as cooking tools with app connectivity, one-pot cooking appliances and ‘hygge’-inspired cozy decor, as well as new products for this holiday season including Nordic Ware Bundt Pans in exclusive colors, Petcube Bites Treat Pet Camera, and the Weber Genesis II E-310 Liquid Propane Grill.

Convenient Shopping Experience

Last holiday season, more than 72 percent of Amazon customers worldwide shopped using a mobile device and shopping on the Amazon App grew by 56 percent. Customers can shop Amazon’s curated holiday gift guides from their mobile devices, as well as enjoy a hands-free shopping experience by voice shopping with Alexa, available on the Amazon Echo, Echo Show, Echo Dot, and more. With tens of millions of Prime-eligible products to choose from, customers can simply say, “Alexa, order Connect 4,” to their Alexa-enabled device such as the Echo Show, and Alexa will find a well-priced product that ships with Prime. Just say, “yes” to buy it.

Fast, Free Shipping Options

Customers who shop the Holiday Toy List, Electronics Gift Guide and Home Gift Guide will find the same tools and helpful information they have come to know and love from Amazon, including fast, free shipping options – unlimited Free Two-Day Shipping on more than 50 million items with Amazon Prime, Prime Free Same-Day Delivery in over 5,000 cities and towns, and Prime Now for one-and-two hour delivery in more than 30 U.S. cities – millions of helpful customer reviews, best-sellers and personalized product recommendations.

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