Colgate has a new toothbrush, announced at CES, and it’s only available at the Apple Store. Yes, it’s exclusive to Apple’s retail locations and it has all of the smart features you’d expect along with a $100 price tag. Much like other ‘smart’ toothbrushes on the market from Sonicare, this new release connects with your iPhone to track each brushing and gather data over time.

The $100 Colgate Connect E1 doesn’t offer much new in the way of features, aside from leaning on Apple’s ResearchKit to collect and crowdsource data for better oral health. It does provide real-time feedback on your form and “detect brushing effectiveness in 16 zones of the mouth.” If there’s anything Apple-esque about it, it’s wrapped in a nearly all-white casing with minimal distraction from its form-factor.

“Our goal is simple. We want people to have their healthiest smiles by brushing their best,” said Dr. Patricia Verduin, Chief Technology Officer, Colgate-Palmolive Company. “The first step to improving brushing is to understand consumers’ brushing habits, and Apple ResearchKit has proved to be a powerful tool for this.”

Apple currently has the new Colgate E1 available for sale today direct  for $99.95. You won’t find it anywhere else, but Amazon does have some other smart alternatives available such as the popular Diamond line from Sonicare.

Colgate Advances The Future Of Oral Care

Colgate, a global leader in oral care, is committed to improving the way people brush their teeth. With the launch tomorrow in the US on Apple.com and select Apple Stores, the new Colgate® Smart Electronic Toothbrush E1 with Artificial Intelligence, Colgate® is taking a leap forward by providing users with real-time feedback about their brushing so they can take better care of their oral health. And, building on its rich history of understanding and anticipating the future of oral care and consumer needs, Colgate® and the new Colgate Smart Electronic Toothbrush use Apple ResearchKit – with the user’s permission – to crowdsource toothbrushing data to get even smarter about oral care for better and faster future innovation.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8251051-colgate-smart-electronic-toothbrush/

“Our goal is simple. We want people to have their healthiest smiles by brushing their best,” said Dr. Patricia Verduin, Chief Technology Officer, Colgate-Palmolive Company. “The first step to improving brushing is to understand consumers’ brushing habits, and Apple ResearchKit has proved to be a powerful tool for this.”

The new Colgate® Smart Electronic Toothbrush provides real-time feedback to improve brushing habits and help prevent problems before they start. Designed with the help of dentists, the brush features real-time sensors and artificial intelligence algorithms to detect brushing effectiveness in 16 zones of the mouth.

The toothbrush uses Bluetooth® connectivity and sonic vibrating technology and is powered by Kolibree – the smart device company that is a pioneer in embedding connected toothbrushes with artificial intelligence and 3D motion sensors. The Colgate Connect app is integrated with Apple ResearchKit and features a 3D brushing coach to create an enjoyable oral care routine while encouraging better brushing habits.

“Connected health devices like the new Colgate® Smart Electronic Toothbrush provide a valuable opportunity to enable people to monitor their health and wellness,” said Dr. Verduin. “Using Apple ResearchKit to expand the boundaries of oral care is a testament to Colgate’s drive to create innovative solutions that help people take better care of themselves.”

For more information please visit colgate.com/connect.

Pricing & Availability The Colgate Smart Electronic Toothbrush will be available for Recommended Retail Price $99.95 USD beginning January 9 in the US exclusively at Apple.com and in select Apple Stores.

The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc., and any use of such marks by Colgate is under license.  Other trademarks and trade names are those of their respective owners.

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