For many, the tradition of buying a Christmas tree is long-seated and can go back generations. My family, however, has always used pre-lit offerings as the cleanup is generally easier and the tree can be reused for years.
Amazon is trying to become a part of many family traditions it seems, and the latest the online shopping giant seems to be entering is the large Christmas tree business. This holiday season, you’ll be able to order a 7-foot live Fraser fir from Amazon, among other festive plants.
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The company is set to start shipping 7-foot live Fraser fir Christmas trees sourced from North Carolina farms for $115. This could be a bargain compared to local Christmas tree shops and gives you the ability to choose when your tree will arrive.
Last year, Amazon sold 3-foot trees according to AP, but this is the first time Amazon is actually offering larger trees directly from its own sources and not through third-parties.
This could mean an end to local Christmas tree shopping, but more than likely will just become a convenient way for those who would normally not pick up a tree to get a live offering instead of using the normal pre-lit they’ve had for years.
Many families consider shopping for Christmas trees a tradition to pass down for generations and nothing can replace it. Amazon isn’t targeting those with this new campaign, however, as they’re likely going after people who would normally not go to a local tree farm.
Amazon is also set to sell a $50 wreath and $25 red-leafed plant with a decorative candy cane in the soil, according to the same report.
The National Christmas Tree Association, which talked to AP about the news, seems to have no qualms with Amazon starting this service and says that only 1-2% of the 27,000,000 real Christmas trees purchased last year were bought online, which amounts to around 500,000 sales.
Even if Amazon can capture just a fraction of those sales, or larger because, well, it’s Amazon, it’d be a hit for the company and only cause them to dig their heels in further to gain a larger share of the market.
You’ll be able to schedule the delivery of your tree, and each tree will arrive within 10 days of being cut down, if not sooner.
You can start ordering Amazon’s Christmas trees in November, and this is the season to see if Amazon can dominate online sales in yet another market. Will you be purchasing your Christmas tree on Amazon, or visiting a local farm to continue the family tradition? Let us know on socials or in the comments below.
Image source: Perkin’s Orchard