Walmart-owned Jet has teamed up with Blue Apron to sell meal kits to Jet shoppers. In order to keep food options unique, Jet will offer a rotating selection of two-serving recipes. Prior to the new partnership, Blue Apron sold directly to consumers, outside of beginning to offer its meals at some Costco locations earlier this year.
Like many other folks out there, I eat out way too much. This is largely due to the convenience offered by going to a restaurant, telling them what you want, and having it ready in a relatively short timeframe.
Opting for meal kits like Blue Apron removes the need of having to plan meals, buy ingredients, and keeping those ingredients fresh for when you actually cook dinner. Blue Apron is one of many companies that has launched in the past 5 years with the goal of reducing the unpleasantness associated with cooking.
By offering meal kits, Blue Apron allows its customers to jump right into the parts of cooking that they love. No more meal planning — simply buy a kit that sounds good and you’ll have everything you need to get started.
Through its new partnership with Jet, Blue Apron is now able to make its meal kits more visible to the public. Turning its attention toward regular online shoppers, and offering meals with cook times of half-an-hour or less, will likely catch the attention of those who are unfamiliar with Blue Apron’s offerings.
“Teaming up with Jet enables us to dynamically serve the lifestyle of metropolitan consumers, who will now be able to conveniently fill up their online shopping carts with high quality Blue Apron meals that can be cooked in 30 minutes or less while shopping for other everyday needs,” said Brad Dickerson, Blue Apron CEO.
The timing of this partnership does seem a bit strange considering that Walmart — which again, owns Jet — began selling its own meal kits earlier this year, This could be a recipe for disaster if Blue Apron has to compete head-to-head with a retailer known for its low prices.
While this sounds like an ideal partnership, is it a good value? The initial meal kits serve two and are priced between $17 and $23. That allows you to spend less and undercut the average cost of Amazon’s 4-serving options. Head over to Jet’s official landing page for Blue Apron to learn more.
Like many online grocery services, not everyone will be eligible to participate. Locations able to order Blue Apron meal kits from Jet will include New York City, Jersey City, and Hoboken. Consumers in these locations will be able to take advantage of either same-day or next-day delivery thanks to Jet’s City Grocery offering.
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