Sony is launching a new summer camera and lens sale today, discounting a selection of DSLRs and more courtesy of several retailers. Leading the way is the Sony a7 III Mirrorless Camera with 28-70mm Lens at $1,998 shipped at Adorama, Amazon, and B&H. Normally fetching $2,198, today’s offer amounts to $200 in savings, is the first discount of the year, and lowest in over a year. Sony’s a7 III mirrorless camera delivers a compelling way to upgrade your photography setup centered around 24.2MP full-frame BSI sensor. Packed within the upgraded body design is a new touchscreen, larger battery, and dual memory card slots. Alongside Fast Hybird autofocus, there’s also 5-axis optical image stabilization and the included 28-70mm OSS lens completes the set. Head below for more.
Cameras:
- a7R IVA Mirrorless Camera Kit: $2,998 (Reg. $3,498)
- a7C Mirrorless Camera: $1,698 (Reg. $1,798)
- ZV-1 Digital Camera: $698 (Reg. $748)
Lens:
- FE 14mm f/1.8 GM Lens: $1,498 (Reg. $1,598)
- FE 24mm f/1.4 GM Lens: $1,298 (Reg. $1,398)
- FE 24-105mm f/4 Lens: $1,098 (Reg. $1,398)
- FE 20mm f/1.8 G Lens: $798 (Reg. $898)
- FE 40mm f/2.5 G Lens: $548 (Reg. $598)
Sony a7 III Mirrorless Camera features:
Distinguished by its updated sensor design, the Sony a7 III is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, a new 24.2MP Exmor R BSI CMOS sensor and BIONZ X processor benefit image quality, video capabilities, and AF performance. The a7 III also sports a revised body design, with a new touchscreen LCD, improved EVF, larger battery, and dual memory card slots.
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