Very first price drop knocks new Arctic Purple Beats Solo Buds with 18-hr. battery to $50 (38% off)

New low $50

The Beats Solo Buds were unveiled back in April, shortly before we had a chance to go hands-on and dub them “one of the most intriguing new products from Beats in a long time.” Pricing has held at the MSRP, unlike some of the other newer releases from the brand, but Target is giving its Circle members (free to sign up) the very first chance to save today on the Arctic Purple set. We are very much hoping to see Amazon put the other colors on sale for the first time starting tomorrow for fall Prime Day – finger’s crossed – but it does not offer this soft purple treatment anyway, making today’s price drop from the full $80 down to $49.99 shipped a notable Prime-adjacent deal worth consideration right now. 

Alongside the ultra-compact pill-shaped charging case, one of the real highlights of the new Beats Solo Buds is the impressive battery life. In our testing they came incredibly close to hitting the 18-hour mark, and that’s 18 hours on the buds themselves not combined with the case. In fact, the case here doesn’t feature an onboard battery, Beats has instead put all the power into the buds themselves and delivers a 5-minute quick charge to net you an additional hour when plugging the case in over USB-C. 

Some additional highlights here include dual compatibility for iOS and Android devices with seamless one-touch pairing, industry-leading Class 1 Bluetooth, ear tips with four size options, and laser-cut vents to “further improve audio performance while relieving pressure for added comfort.”

Get a complete rundown of the new Beats Solo Buds in our hands-on review right here.

Beats Solo Buds features:

  • Up to 18 hours of battery life. Fast Fuel, a 5-minute charge, gives up to 1 hour of playback. POWER ADAPTER AND USB-C CHARGING CABLE SOLD SEPARATELY.
  • Custom acoustic architecture for big Beats sound with full range and clarity.
  • The smallest case we’ve ever made, making these powerful earbuds the perfect on-the-go companion.
  • Dual-layer drivers minimize distortion, ensuring high-fidelity sound.
  • Purposefully positioned axial-aligned drivers deliver sound directly to your ears.
  • Laser-cut vents further improve audio performance while relieving pressure for added comfort.
  • Charge directly from your phone, tablet or laptop for extra power on the go.

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