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Target offers up sneak peek at upcoming deals in its ‘biggest’ Prime Day competitor sale yet: BOGO 50% off, LEGO, more

Amazon’s fall Prime Day sale has been officially revealed and is set to go live the second week of October, but the “biggest Target Circle Week yet” is looking to take it head on. Target will run a massive fall sale of its own this year, as we have already reported, and it has now issued a new press release to serve up some more details and an early sneak peek at the deals. 

We already know this year’s Target fall Prime Day competitor sale will go live on October 5 and run through until October 11. That’s a full week of discounts compared to the 48-hour event Amazon will be holding on October 7 and 8. 

Another difference here is that the fall Prime Day, or Prime Big Deal Days event as it is officially known, is only for paid Prime members. The Target Circle Week will offer some special perks for paid Target Circle 360 members, it is by and large open to anyone with a FREE Target Circle account

Okay, so this is mostly stuff we already knew, but today Target is serving up additional details on the event including “deeper-than-ever discounts on [its] Deal of the Day” and seven days of “savings across everyday essentials, top fall style picks, Halloween items and early holiday gifting ideas in apparel, toys, music and more.”

What will be on sale during Target Circle Week?

It is also listing some particulars on the actual deals we will see this year for both the Deals of the Day and everywhere else on its official storefront:

As for the paid Target Circle 360 members perks, this is what we know so far:

  • Target Circle 360 Early Access for members to shop top deals 24 hours before Target Circle Week online and in store
  • A new event with giveaways and surprises at all Target stores, while supplies last, during the Target Circle 360 Early Access event
  • First chance to shop only-at-Target product drops online — including Nintendo gaming accessories in a Target-exclusive color and Shea McGee holiday ornaments
  • Earn $10 in Target Circle Rewards for every $100 spent. This helps members stack rewards and save throughout the season

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at 9to5Toys where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices